Sr. Marketing Analyst, Fandango - VERSANT

NBCUniversal-posted 4 months ago
$85,000 - $115,000/Yr
Full-time • Mid Level
Universal City, CA
5,001-10,000 employees
Broadcasting and Content Providers
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Fandango is looking for a Sr. Analyst to join the Marketing Analytics team. The team is responsible for providing deep analysis of the performance of Fandango's portfolio of sites and apps. The ideal candidate will have exceptional quantitative skills, a passion for data analysis, and the ability to synthesize learnings into actionable insights. A Senior Marketing Data Analyst is responsible for transforming complex data into actionable insights that guide strategic marketing decisions and drive revenue growth. This role goes beyond reporting-leveraging advanced analytics, cross-functional collaboration, and business acumen to influence decision-making and optimize marketing investments across channels.

  • Evaluate campaign and promotional performance to determine which tactics drove meaningful impact, which underperformed, and what truly moved the needle.
  • Provide strategic, data-backed recommendations on future promos, messaging, and channel strategies to maximize ROI.
  • Deliver persuasive presentations that distill promotional learnings into clear direction for stakeholders at all levels.
  • Mentor junior analysts by reviewing methodology, ensuring best practices, and fostering a culture of curiosity and continuous improvement.
  • Collect and analyze marketing data from multiple sources (Adobe Analytics, social media, CRM, email marketing platforms, etc.).
  • Build/maintain revenue-focused reports and dashboards to monitor the performance of our Paid, CRM, OTT (e.g. Roku, Vizio, Samsung), and trade marketing campaigns.
  • Develop reports and dashboards to track key performance indicators (KPIs) and campaign effectiveness.
  • Measure A/B testing, customer segmentation, and predictive modeling to enhance targeting and personalization.
  • Use analytics tools and data visualization techniques to present findings in a clear and actionable way.
  • Monitor and assess competitor activities and market trends to identify new opportunities.
  • Ensure data accuracy, consistency, and integrity by maintaining proper data governance practices.
  • Be curious: Proactively look at data to come up with insights that can help drive growth.
  • 3+ years of experience in marketing with a focus on performance analysis and reporting.
  • Bachelor's degree in Business, Marketing, Data Science, Statistics, Economics, or other relevant field, or equivalent work experience.
  • Strong proficiency with SQL.
  • Advanced spreadsheet skills.
  • Excellent presentation and communication skills; able to pull insights from complex analyses into clear insights and actionable recommendations.
  • Ability to initiate and drive projects to completion with minimal guidance.
  • Ability to communicate the results of analyses in a clear and effective manner.
  • Basic understanding of statistical analysis and/or machine learning (e.g. classification & clustering techniques, regression modeling, etc.).
  • Experience analyzing user behavior across digital, consumer-facing products (e.g. entertainment, e-commerce, etc.).
  • Intellectual curiosity and a passion for media.
  • Media mix modeling or multi-touch attribution modeling experience.
  • Technical skill and experience with Python, R, Tableau, Looker, Amazon Redshift, and/or Adobe Analytics.
  • Medical, dental and vision insurance.
  • 401(k).
  • Paid leave.
  • Tuition reimbursement.
  • A variety of other benefits and perks.
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