Sr Market Intelligence & Engagement Specialist

Albemarle • Charlotte, NC

180d

About The Position

The Market Intelligence and Engagement Specialist is responsible for supporting strategic insights, managing industry events, and leading customer engagement initiatives based on ALB Commercial & Marketing organization goals and priorities, and also by aligning with ALB Corporate market communication & branding strategy. This position requires 3 days in the Charlotte office per week.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field (Master's degree preferred).
• 5-7 years of experience in market intelligence, digital marketing, event management, or a related field, preferably within a commercial B2B environment, ideally in the chemical industry or a similar sector.
• Proven experience in executing market intelligence initiatives, conducting competitive analysis, and synthesizing data into actionable insights.
• Hands-on experience in digital marketing campaigns, including SEO, online advertising, email marketing, social media strategies, and analytics tools.
• Extensive experience in planning, coordinating, and executing trade shows, conferences, and corporate events.
• Experience managing Voice of Customer (VoC) programs, including survey design, data analysis, and collaboration with cross-functional teams to drive product and service improvements.

Responsibilities

• Produce and distribute weekly/bi-weekly headlines summarizing critical developments in the company's markets, customers, and competitors.
• Monitor news sources, industry reports, and market trends to keep stakeholders informed of key updates.
• Provide concise, actionable insights derived from weekly updates to support decision-making processes.
• Maintain an organized repository of market intelligence resources for internal use.
• Gather market intelligence from events, trade shows, and conferences by building processes and forms for attendees to complete that succinctly captures intelligence from sessions, networking, and analyzing industry discussions.
• Working with the data science team, develop processes to leverage AI tools and technologies to build comprehensive market intelligence reports, identifying key insights and trends more efficiently.
• Support the process of Designing and executing VoC surveys to gather actionable feedback from customers that meet the needs of business.
• Analyze survey results and collaborate with cross-functional teams to improve products, services, and customer experiences to advance ALB's market-backed approach.
• Maintain a robust VoC program to ensure continuous improvement in customer engagement.
• Support to plan, coordinate, and execute trade shows, conferences, and other events to showcase the company's products and services to meet the business needs and priorities based on Commercial & Marketing team's goals.
• Manage event budgets, logistics, vendor relationships, and on-site operations, as focal point from Business.
• Summarize and share ROI from tradeshow and events.
• Work and collaborate with corporate marketing communications team to ensure brand consistency and impactful customer experiences at all events.
• Secure speaking opportunities and coordinate with the executive administrator customer meetings at the event for executive leadership.
• Partner with the Go-to-market manager, sales and marketing Communications in the development and execution of digital marketing plans to promote events, trade shows, webinars, and educational campaigns as focal point from business.
• Manage all post-nurturing campaigns for opportunity pipeline development, customer engagement and retention.
• Utilize analytics tools to track the success of campaigns and digital marketing tactics to optimize performance, and report outcomes to stakeholders.
• Collaborate with corporate marketing communications team for the design and distribution of promotional materials for events and webinars.
• Coordinate webinar logistics, including platform management, speaker preparation, and post-event follow-ups.
• Partner with ALB internal teams such as sales, marketing, product management, corporate communication team, regulatory product stewardship team, government/external affairs team and R&T team, to align market intelligence efforts with business objectives.
• Act as the focal point of contact for external partners, vendors, and industry organizations for tradeshows and event management, based on the alignment with corporate communication team.

Benefits

• Competitive compensation
• Comprehensive benefits package
• A diverse array of resources to support you professionally and personally.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees