Sr. Manager, Visa Campaign Solutions Expansion

Visa•Austin, TX

11h•Hybrid

About The Position

Visa Campaign Solutions (VCS) is a high-growth, multi-billion-dollar business unit within Visa’s Value-Added Services (VAS) organization. Our group is responsible for building and commercializing products that improve issuing bank processing and cardholder experiences. The manager will be a member of Global Loyalty, which empowers our clients to build deep, lasting, primary-spend relationships with their customers. In this role, you will conceptualize and design consumer journey and messaging services that deliver easily consumable, packaged offerings for issuing clients to attract, convert, engage, and retain their cardholders. This will include the identification of consumer and client segments within engagement data across Visa’s regions globally, building relationships with regional partners to identify in-market needs and nuances for localization and supporting the commercialization of engagement packages to drive the sale of scalable solutions for loyalty products.

Requirements

8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
Strong analytical, written, and verbal communication skills
Ability to work across organizational lines and influence without authority
Demonstrated success in educating cross-functional teams (sales, marketing, product) on the strategic importance of solutions powered by AI.
Comfortable in a fast moving, dynamic environment
Highly skilled at critical decision-making

Nice To Haves

9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
Experience in product marketing including proven success in messaging, storytelling, sales enablement and business analysis
Experience with marketing automation, campaign management, digital marketing or email marketing platforms or marketing to marketers.
Experience in identifying and highlighting customer use cases that lead to measurable improvements in engagement, conversion, or operational efficiency.
5-8 years loyalty engagement technology experience
Ability to craft messaging and positioning for agentic tools that act autonomously or semi-autonomously to drive business outcomes.
Comfort working with telemetry data, machine learning outputs, and optimization algorithms to inform GTM strategy and product positioning.
Preference for candidates who can work on internal reporting tools
FIGMA helpful not required

Responsibilities

Drives the defined enterprise product vision, strategy, roadmap, goals develop requirements and evangelize to stakeholders and peers to gain alignment and engagement.
Engage in early strategic planning and discovery to define MVP scope, point-of-arrival vision, and phased delivery approaches that balance near term impact with long-term scalability
Proactively identify inefficiencies in current processes and create strategies to streamline workflows to improve outcomes
Leverage data-driven insights to refine digital capabilities, optimize usability, and drive adoption at scale
Owning key stakeholder relationships across journey experience, compliance, engineering, program management and leadership team.
Create product related awareness and marketing materials and evangelize the product and product strategy.
Collaborate with Engineering, Operations, and product team members on a day-to-day basis to define and implement roadmaps for owned platforms.
Develops operational strategies as they relate to research and analysis. Develops highly complex recommendations for product enhancements for their respective products.
Lead and execute strategic projects related to product pricing, go-to-market strategies, and new product solutions, ensuring alignment with NA Product OKRs and organizational goals
Establish feedback loop with customers to incorporate product enhancements to increase services adoption.