Sr. Manager, Technical Search Engine Optimization

Macy's Jobs-posted 6 months ago
Full-time • Mid Level
New York, NY
5,001-10,000 employees
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The Senior Manager, Search Engine Optimization plays a strategic role within the in-house SEO team. They collaborate with the Director of SEO to drive organic growth by planning and executing strategic initiatives. This role oversees a team of specialists responsible for on-page optimizations and measures and reports on SEO content performance. The SEO Content Lead works closely with creative, project management, and site merchandising teams across multiple business units. The ideal candidate has experience organizing and managing a robust SEO content strategy, including editorial content, informational guides, category-level copy blocks, transactional content, and more. They understand SEO best practices in-depth and can clearly and effectively articulate complex ideas to a non-SEO audience. They perform other duties as assigned.

  • Develop an SEO content calendar that incorporates enterprise priorities, new product additions, marketing and social alignment, and seasonal events like Black Friday to inform the optimization strategy.
  • Manage partnerships with third-party content vendors to ensure delivered copy is consistent, optimized, and drives incremental traffic.
  • Measure and report on the effectiveness of implemented strategies in generating increased traffic and organic revenue.
  • Represent SEO content strategies in cross-functional business meetings and workgroups.
  • Monitor and analyze existing content to ensure freshness and competitiveness.
  • Stay updated on digital marketing trends and developments, share new techniques with the team, and provide SEO education and training to the broader group.
  • Recruit, train, and manage a team of SEO category specialists and content writers responsible for day-to-day SEO tasks.
  • In-depth knowledge of SEO best practices and experience in organizing and managing robust SEO content strategies, including editorial content, informational guides, category-level copy blocks, and transactional content.
  • Ability to develop and execute strategic initiatives that drive organic growth, including creating an SEO content calendar aligned with enterprise priorities, new product additions, marketing and social alignment, and seasonal events.
  • Experience in recruiting, training, and managing a team of SEO specialists and content writers, ensuring efficient execution of day-to-day SEO tasks.
  • Strong collaboration skills to work closely with creative, project management, and site merchandising teams across multiple business units and represent SEO strategies in cross-functional business meetings.
  • Proficiency in measuring and reporting the effectiveness of SEO strategies, using strong analytical and mathematical skills, preferably with experience in Microsoft Excel or similar applications.
  • Excellent written and verbal communication skills, with the ability to clearly and effectively articulate complex ideas to a non-SEO audience and develop relationships to socialize SEO strategies across the organization.
  • Ability to monitor and analyze existing content to ensure freshness and competitiveness, stay updated on digital marketing trends, and share new techniques with the team.
  • Strong project management and inter-departmental coordination skills, with the ability to execute multiple projects, closely measure their impact, and adjust strategies as needed.
  • Experience with SEO tools and platforms such as Google Search Console, BrightEdge, and SEOClarity.
  • Highly creative with copywriting experience being a significant plus.
  • MBA preferred.
  • 5+ years of experience in SEO and online marketing in-house (preferred) or at an agency/consultancy.
  • An inclusive, challenging, and refreshingly fun work environment
  • Competitive pay and benefits rooted in principles of equity
  • Performance incentives and annual merit review
  • Merchandise discounts
  • Health and Wellness Benefits across medical, dental, vision, and additional insurance
  • Retirement Savings Plan with 401k match opportunity
  • Employee Assistance Program (mental health counseling and legal/financial advice)
  • Resources for continuous learning, career growth, and leadership development
  • 8 paid holidays
  • Paid Time Off (first year prorated depending on start date)
  • Tuition reimbursement program
  • Colleague Resource Groups (CRGs) and give-back/volunteer opportunities
  • Empowerment and autonomy to perform impactful work with tangible results
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