Sr. Manager, SEO and AI Discoverability

Pfizer • New York, NY

2d • Hybrid

About The Position

As part of the Chief Marketing Organization, the Senior Manager, SEO/GEO will join the Performance Marketing team to help support Pfizer’s evolution in organic and generative search, ensuring our brands are discoverable. This role combines strategic vision with hands-on execution, responsible for shaping how our brands show up in traditional search engines and emerging AI-powered search experiences. The ideal candidate will bring deep expertise in SEO, a strong understanding of the evolving GEO (Generative Engine Optimization) landscape, and a passion for innovation. This individual will collaborate cross-functionally with brand teams, analytics, content, and media to drive measurable impact and future-proof our organic search strategy.

Requirements

• BA/BS required
• 6+ years of agency or client-side SEO experience (Healthcare expertise preferred but not required)
• SEO Expertise: Deep expertise in SEO content and technical best practices, strategy, and implementation, including Crawlability/Accessibility, Schema Markup, Page Speed, Site Migration, Keyword Research, and Content Ideation and Optimization.
• GEO Experience: Experience optimizing for AI-driven search experiences and generative search platforms.
• Leadership: Ability to lead and mentor junior team members, fostering growth and autonomy.
• Proven Track Record: Strong track record of adapting to algorithm shifts, SERP landscape updates, and leading data-driven SEO campaigns that resulted in growth.
• Strong analytical skills: The ability to collect, analyze, and tie data to actionable next steps that will drive performance and growth.
• Cross-functional collaboration skills: Experience working closely with content teams, analytics teams, and paid search teams.
• Expertise or familiarity with SEO and Analytics Tools: BrightEdge, Conductor, Google Search Console, SEMRush, Screaming Frog, Adobe Analytics, Google Trends, and the ability to learn new tools quickly.
• Experience with emerging AI visibility tracking tools and willingness to experiment with new technologies.
• Excellent Communication Skills: Ability to present complex topics to senior leaders and get buy-in from key stakeholders.
• Organization & Project Management: Ability to manage projects across multiple brands without sacrificing quality.
• Curiosity: Demonstrate an eagerness to learn and stay up to date on the latest trends and changes in the SEO/GEO AI visibility landscape.
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
• This position requires permanent work authorization in the United States.

Nice To Haves

• Healthcare expertise preferred but not required

Responsibilities

• SEO/GEO Strategy: Support the development and execution of SEO and GEO strategies across multiple websites within the Pfizer portfolio, ensuring visibility in both traditional search engines and emerging AI-powered search experiences.
• Analytical Insights: Use data to identify optimization opportunities and translate data into actionable insights that inform content and technical strategy.
• Cross-Functional Collaboration: Collaborate with cross-functional partners including brand marketers, analytics, content, and paid media to implement GEO and SEO tactics aligned with business and marketing objectives.
• Performance Monitoring: Track and report on SEO performance and AI Visibility performance, including presence in AI summaries. Establish performance benchmarks and reporting frameworks to measure the impact of SEO/GEO initiatives, communicating results and opportunities to senior leadership.
• Monitor Industry Trends: Monitor and evaluate AI search trends, evolving SERP formats, and algorithm changes, proactively adjusting strategies to maintain competitive advantage in evolving search environments.
• Innovate: Drive innovation through partnership with platform vendors, ensuring tools and technologies support advanced GEO capabilities, reporting automation, and integration with analytics systems.
• Advocate & Evangelize: Serve as a subject matter expert and internal advocate for SEO and GEO best practices, educating stakeholders and influencing decision-making at both strategic and tactical levels.

Benefits

• participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program
• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees