Sr. Manager, Segment Strategy

Comcast • Philadelphia, PA

70d

About The Position

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Requirements

• Bachelor's Degree
• 7-10 Years of relevant work experience

Nice To Haves

• Skills in Business, Collaboration, Team Player

Responsibilities

• Responsible for executing marketing efforts to gain new customers and maintain current subscriber base.
• Plans and develops print and online marketing outreach programs.
• Analyzes subscriber response to online and print marketing programs.
• Serves as Marketing contact for employees and outside vendors.
• Deploys and measures effectiveness of direct mail marketing campaigns.
• Tracks market trends, analyzes results and draws conclusions about performance in order to recommend improvements to marketing strategies and tactics.
• Develops financial and operational objectives.
• Ensures operational plans are aligned with business objectives.
• Contributes to functional strategy development.
• Manages Marketing expenses in order to ensure that they are within budget parameters.
• Manages local promotions, events marketing and coordinates with Direct Sales staff.
• Consults with Marketing/Sales to identify, define, size and prioritize strategic analytics opportunities.
• Gathers and communicates marketing campaign information and customer feedback in order to promote a common understanding of marketing campaigns, changes and issues.
• Oversees the development and maintenance of the demographic and other market data as needed in order to support Marketing goals.
• Works to engage stakeholders in both the development and launch of marketing plans.
• Translates business needs into analysis designs providing insight, knowledge and understanding of customers, products and industries.
• Maintains and improves ongoing Marketing programs, analyses and reports.
• Develops new ideas and communicates potential uses for analytics across the business.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance.
• Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.

Benefits

• An array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Telecommunications
• Education Level: Bachelor's degree