Sr Manager Segment Strategy

RELX Group•Cambridge, MA

40d

About The Position

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world. About the Role We are seeking a Sr Manager Segment Strategy to develop and embed audience segmentation and go-to-market (GTM) strategy across the Academic Leaders and Funders marketing team, enabling Elsevier to prioritize the right institutional audiences and align marketing resources to drive growth, retention, and relevance. This role sits at the heart of strategic planning, driving insight-led marketing that connects Elsevier's portfolio to the needs of research institutions, funders, and governments.

Requirements

7-10+ years in strategic marketing, customer segmentation, or go-to-market planning
Experience working in complex B2B environments such as publishing, SaaS, or education
Proven ability to lead the development of strategic frameworks and translate insights into action
Highly analytical, with strong skills in market and customer analysis
Strong planning and communication skills; able to influence and align across functions
Comfortable navigating ambiguity and making decisions based on incomplete information
Demonstrated ability to connect business goals to customer needs through marketing

Nice To Haves

Familiarity with research institutions, academic stakeholders, or funding/government environments
Experience with persona development, campaign targeting, or key account analysis
Knowledge of field marketing and global-regional planning dynamics

Responsibilities

Develop and maintain Elsevier's audience segmentation model, including tiering, targeting criteria, and audience prioritization
Define and evolve audience-specific go-to-market strategies across academic, government, and funder segments
Partner with the broader marketing organization (e.g. field and shared services) to embed audience strategy into campaign execution
Translate audience insights into strategic focus areas that inform campaign planning and resource allocation
Embed segmentation and prioritization models into annual planning and campaign development
Provide strategic input into briefs, messaging, and positioning decisions
Support regional localization and field marketing alignment
Monitor campaign performance by segment and recommend targeting refinements
Collaborate with marketing operations and analytics to develop dashboards and KPIs linked to audience performance
Report on segment-level progress against pipeline and engagement goals
Contribute to team-wide GTM and persona frameworks
Enable broader marketing teams to adopt and apply segmentation in their daily work
Promote a customer-first, audience-led approach to planning across teams

Benefits

Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

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