Sr. Manager, Retail Media Networks

Tombras • Knoxville, TN

18d

About The Position

Own end-to-end Retail Media Network (RMN) activation and performance for assigned clients, including campaign builds, ongoing optimization, testing, and budget pacing across priority RMNs.
Lead execution across primary RMNs, including:
Walmart Connect
Target Roundel
Kroger Precision Marketing
Instacart Ads
DoorDash Ads
Build and manage scalable workflows in Pacvue, Skai, and other cross-retailer platforms to drive automation, efficiency, and disciplined pacing.
Partner with Tombras’ Programmatic Investment team on RMN offsite / DSP extensions where applicable (retailer audiences, offsite measurement, and full-funnel integration), ensuring RMN and programmatic tactics reinforce each other.
Collaborate with Analytics + Data Science and cross-channel teams to shape and operationalize closed-loop measurement strategies:
Align on KPI definitions and reporting logic across retailers (where data differences are real)
Help incorporate RMN signals into omni-commerce dashboards and performance narratives
Support incrementality/test-and-learn design where feasible
Drive core performance levers across RMNs: keyword/search and category targeting, product targeting, bidding/budget optimization, placement controls, audience tactics, and creative testing plans based on each retailer’s capabilities.
Partner with Creative and client commerce stakeholders to improve retail readiness inputs (product content/PDP needs, promotions, availability, pricing) and translate insights into actions that improve conversion and efficiency.
Collaborate with Media Strategy and broader media investment teams to connect RMNs into full-funnel plans (e.g., social, video/CTV, programmatic), while keeping retail media KPIs and retailer realities front and center.
Lead the client performance rhythm for RMNs—running daily/weekly check-ins as needed (pacing, promos, priorities, issue resolution), delivering clear, actionable campaign performance reporting recaps and recommendations, and ensuring stakeholders stay aligned on what’s driving performance and what’s changing next.
Stay current on RMN product updates, betas, and measurement changes; proactively identify new retailer opportunities (including specialty RMNs like The Home Depot/Orange Apron, Chewy, and others) based on evolving client needs.
Contribute to new business: RMN audits, POVs, launch plans, and pitch support related to retail media growth.
Mentor and support junior talent as the team scales; help train other media teams on RMN differences vs. traditional paid search and programmatic.

Requirements

• 5+ years of performance media experience, with 3+ years hands-on RMN buying and optimization (agency experience strongly preferred).
• Demonstrated hands-on experience managing budgets and improving performance across at least two major RMNs (Walmart/Target/Kroger/Instacart/DoorDash preferred).
• Strong experience with Pacvue and/or Skai (ability to operationalize pacing, automation rules, and scalable optimization workflows).
• Working knowledge of RMN measurement realities and KPIs: ROAS, new-to-brand/new-to-category where available, audience performance, share-of-voice signals (varies), promo impacts, and retailer reporting constraints
• Comfortable learning new platforms quickly and staying on top of new retail media products and betas.
• Strong client communication skills—able to run weekly performance cadences and contribute to QBR narratives with clear recommendations.
• Excellent cross-functional collaboration skills (Creative, Analytics/Data Science, Media Strategy, Programmatic Investment).
• A builder mindset: you enjoy creating repeatable workflows and improving how work gets delivered.

Responsibilities

• Own end-to-end Retail Media Network (RMN) activation and performance for assigned clients, including campaign builds, ongoing optimization, testing, and budget pacing across priority RMNs.
• Lead execution across primary RMNs, including: Walmart Connect Target Roundel Kroger Precision Marketing Instacart Ads DoorDash Ads
• Build and manage scalable workflows in Pacvue, Skai, and other cross-retailer platforms to drive automation, efficiency, and disciplined pacing.
• Partner with Tombras’ Programmatic Investment team on RMN offsite / DSP extensions where applicable (retailer audiences, offsite measurement, and full-funnel integration), ensuring RMN and programmatic tactics reinforce each other.
• Collaborate with Analytics + Data Science and cross-channel teams to shape and operationalize closed-loop measurement strategies: Align on KPI definitions and reporting logic across retailers (where data differences are real) Help incorporate RMN signals into omni-commerce dashboards and performance narratives Support incrementality/test-and-learn design where feasible
• Drive core performance levers across RMNs: keyword/search and category targeting, product targeting, bidding/budget optimization, placement controls, audience tactics, and creative testing plans based on each retailer’s capabilities.
• Partner with Creative and client commerce stakeholders to improve retail readiness inputs (product content/PDP needs, promotions, availability, pricing) and translate insights into actions that improve conversion and efficiency.
• Collaborate with Media Strategy and broader media investment teams to connect RMNs into full-funnel plans (e.g., social, video/CTV, programmatic), while keeping retail media KPIs and retailer realities front and center.
• Lead the client performance rhythm for RMNs—running daily/weekly check-ins as needed (pacing, promos, priorities, issue resolution), delivering clear, actionable campaign performance reporting recaps and recommendations, and ensuring stakeholders stay aligned on what’s driving performance and what’s changing next.
• Stay current on RMN product updates, betas, and measurement changes; proactively identify new retailer opportunities (including specialty RMNs like The Home Depot/Orange Apron, Chewy, and others) based on evolving client needs.
• Contribute to new business: RMN audits, POVs, launch plans, and pitch support related to retail media growth.
• Mentor and support junior talent as the team scales; help train other media teams on RMN differences vs. traditional paid search and programmatic.

Benefits

• Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
• Dog-friendly offices
• Unlimited PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) Participation
• Employer-paid Dental & Vision
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed