Sr. Manager, Retail Marketing

Carters Inc. • Atlanta, GA

76d

About The Position

At Carter’s Inc., we’re passionate about helping families celebrate life’s most important milestones. We’re looking for a Senior Manager, Retail Marketing to lead consumer-facing marketing initiatives that bring our brands to life across Carter’s stores, outlets, and omni-retail channels. This role will focus on setting the long-term vision of Retail Marketing while leading a team focused on elevating our brand, driving in-store experiences, driving traffic, and creating meaningful connections with parents and families. The ideal candidate has a strong background in corporate retail marketing, thrives in fast-paced environments, and brings both strategic, innovative vision and executional excellence.

Requirements

• 8+ years of corporate retail marketing experience, ideally with apparel, family lifestyle, or consumer brands.
• Proven success building and developing seasonless retail brand strategies.
• Creative thinker who pushes for new ways to express brand storytelling.
• Ability to balance instinct and analytics in decision-making.
• Strong leadership and team management skills with a passion for coaching and developing talent.
• Excellent communicator with the ability to influence cross-functional partners and senior leadership.

Responsibilities

• Develop and lead a holistic retail marketing vision and strategy including long-range planning.
• Create cohesion between retail, digital, and wholesale channels to drive total enterprise growth.
• Modernize the in-store and retail marketing experience to support driving store traffic.
• Lead the team in developing and executing integrated retail campaigns.
• Ensure stores deliver a consistent, consumer-first experience that inspires parents and families.
• Collaborate closely with Integrated Brand Marketing, Creative, Digital, Media, PR and Store Operations.
• Synthesize performance and analytics into actionable retail marketing investments.
• Manage agency and vendor relationships to ensure high-quality creative and timely execution.

Benefits

• Career Development programs including Carter’s University and mentorship programs.
• Inclusive work environment that nurtures growth and teamwork.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees