Sr Manager, Retail Marketing - American Girl

Mattel • El Segundo, CA

100d

About The Position

The Senior Manager, Retail Marketing is responsible for leading all proprietary and external Retail Marketing efforts for the American Girl brand including integrated marketing strategy and planning, insights and business analysis, cross-functional team management, and omnichannel retail marketing execution. The Senior Manager Retail Marketing will lead campaign planning and marketing initiatives to support American Girl's sales growth across retail, with a heavy focus on retail execution. In addition, this candidate will lead American Girl's US based wholesale and specialty expansion efforts, driving growth within the largest market of the brand. The ideal candidate for this role will have skills in strategic thinking, impeccable project management and organizational skills, demonstrated excellence in communication, adept at building relationships and the proven ability to deliver measurable results in a fast-paced environment with multiple priorities. This role will also manage an Associate Marketing Manager role so mentoring, coaching and development are key requirements.

Requirements

• 8+ years of marketing experience (6+ with MBA) in multi-channel Retail or Consumer Products industry.
• Professional experience in Retail Marketing, Shopper Marketing or brand partnerships experience.
• Highly skilled in building and maintaining strong relationships across cross-functional teams and external partners.
• Excellent written/verbal, time management and quantitative/analytical skills required.
• Ability to independently build compelling visual marketing presentations. Strong PowerPoint skills.

Nice To Haves

• Experience in managing a team or mentoring junior staff.
• Strong storytelling capabilities and an ability to connect the dots.
• Ability to take conclusions from data and communicate actionable insights to leadership.

Responsibilities

• Executing annual retail marketing campaigns from briefing through creative review, execution and post-mortem measurement.
• Partner closely with cross-functional partners to execute channel specific plans across key consumer touchpoints including e-mail, social, website, paid media, influencers, PR, Catalog, Loyalty, etc.
• Execute the retail merchandising vision across all sub-brands, tentpoles, promotions and holidays.
• Brief creative team to develop merchandising aligned with vision including placement of appropriate signage, window displays, video monitors, audio assets (i.e. in-store music), etc.
• Develop special events and experiences that bring products and stories to life deepening brand engagement and driving depth of purchase.
• Create innovative marketing campaigns grounded in robust data and present the recommendations to management.
• Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization, and content development.
• Lead and manage Retail Marketing budget.
• Manage existing wholesale customer accounts including customer pitching/presentations, omni channel retail marketing execution and media planning.
• Lead the set up of new wholesale accounts for the American Girl business and drive the day-to-day business needs.
• Identify additional wholesale opportunities to increase brand distribution and profitability.

Benefits

• Competitive total pay programs
• Comprehensive benefits
• Resources to help empower a culture where every employee can reach their full potential

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Miscellaneous Manufacturing
• Education Level: Bachelor's degree