The Senior Manager, Regional Marketing, will play a key role in the organization serving both internal and external customers. Working without significant direction, this high profile role encompasses a number of responsibilities including supporting the strategic planning processes for the NA Cellular Therapy business unit; leading market situation analysis, segmentation and targeting, product launch, sales training, forecasting, and enabling sales funnel velocity through ideal customer/prospect experiences; partnering with a cross-functional team of product marketing, sales excellence, regulatory, medical affairs, and sales. This role is a key connection point between internal resources and local sales to coordinate insights and solutions towards commercial success. The role requires a big picture strategic thinker with strong analytical and communication skills to deliver on customer value while still maintaining the comfort-level to dig into the details, as needed. The incumbent must have the confidence and scientific credibility to act as a thought partner for senior executives and to interact with external medical, scientific and industry leaders and market analysts.