Sr Manager, Product Marketing Medical Device

Insulet Corporation-posted about 1 month ago

Full-time • Mid Level

Hybrid • Acton, MA

5,001-10,000 employees

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The Product Marketing Manager - Type 2 Market Development will be responsible for supporting strategic marketing activities for Omnipod for people living with Type 2 diabetes. This is a full-time exempt position reporting to the Type 2 Product Marketing Lead.

Build a market development strategy and plan as a strong therapy and market expert related to Omnipod and AID for people living with Type 2 diabetes, understanding market dynamics, care pathway, barriers to care, and product adoption requirements.
Identify and understand barriers to therapy adoption relative to key customer segments and articulate how to position both AID and Omnipod for strong adoption, with a focus on practice economics and program development.
Support the development of creative market development strategies, programs, and marketing materials to support global adoption of Omnipod for Type 2.
Align with regional marketing on needs for strong clinical and economic claims; develop the claims roadmap and partner with clinical and market access teams on evidence roadmap.
Support the Go-To Market strategy for new data launches, campaign launches, and product launches, and support implementation with the regions.
Support the needs of sales training as it pertains to product positioning, messaging and competitive landscape relative to building the T2 market and new AID programs.
Gather regional & customer insights to share with Product Managers, clinical and medical, and regions to inform evidence and product roadmap, market development roadmap, and overall customer journey.
Partner with Product Management, clinical, medical, and global market access on gathering customer insights through primary and secondary market research.
Create product briefs and work with Global Marketing Excellence to translate into agency creative briefs for marketing campaigns and toolkits to promote AID and Omnipod for Type 2.
Partner with regions throughout therapy adoption cycle to understand market acceptance and impact of messaging; modify as necessary.

Clear, structured thinking and ability to identify and act upon new and innovative ideas
Experience building a new market and category, understanding of health economics principles, launching new products and campaigns, and finding creative and innovative ways to accelerate awareness and adoption.
Strong cross functional skills for teamwork and experience influencing across the organization.
Ability to work with vendors and agency partners to answer key business questions and develop messaging that resonates with target market segments
Excellent verbal and written communication skills including presentations to executive audiences.
A passionate and creative product marketer who can align the organization across multiple functions and markets with a clear vision and strategy.
Strong emotional intelligence and ability to engage and lead others to advance new ways of thinking.
Bachelor's degree with at least 5 years' experience in Product Marketing or MBA with 2 years of related experience.

Medical device / pharmaceutical industry experience preferred but not required

Medical, dental, and vision insurance
401(k) with company match
Paid time off (PTO)
And additional employee wellness programs

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Sr Manager, Product Marketing Medical Device

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