Sr., Manager - Product Marketing (Material Science)

Evident • Waltham, MA

333d

About The Position

The Sr. Product Marketing Manager is a critical role within the Evident Global Product Management & Marketing (PMM) organization. Reporting to the Director, Global Product Marketing for the assigned business line and region, this senior leadership role is responsible for driving product marketing efforts, winning go-to-market strategy & tactical execution, customer demand, product vitality and sales growth for Industrial Microscope Business. The Sr. Product Marketing Manager is responsible for Industrial Microscope Business performance KPIs. This role closely collaborates with our Sales Team, Regional Marketing, and Global Product Management team. The Sr. Product Marketing Manager is responsible for collecting and reporting enhanced market intelligence available in each region. This key Product Marketing responsibility is critical to our efforts to ensure that the Global PMM team knows our customers better than anyone else. Regional market intelligence includes, but is not limited to: VoC, VoS, win/loss root cause analysis, industry trends, market share, market opportunity in targeted segments, competitor activities/trends. Regional data must be maintained and regularly shared within the Global PMM team. This data is critical to properly guide our marketing campaigns (Global & Regional), our product development priorities, and our product roadmaps.

Requirements

• Bachelor’s degree in engineering, Science, or related field. MBA is a plus.
• 7+ Years Product Management and/or Product Marketing and/or Sales Experience in industrial market.
• Strong business acumen and data analytical skills.
• Excellent understanding of targeted markets, customer segments and customer needs for assigned business line within the assigned region.
• Outstanding written and oral communication skills, interpersonal skills in a multi-cultural environment, and an ability to effectively interact at a senior executive level.
• Experience with NPI activities and driving marketing campaigns.
• Experience with product line strategy development and execution.
• Strong working knowledge of Microsoft Office 365 tools, especially Word, Excel, PowerPoint, Teams, SharePoint.

Responsibilities

• Focus on feeding the development and maintenance of assigned product line(s) Product Road Map(s) (PRM). Work closely with regional sales leadership in order to develop a comprehensive understanding of market conditions, market trends, customer needs (met & unmet), and competitive market intelligence.
• Define key market/customer segments for assigned product lines. Identify new market opportunities for business expansion, evaluate market share, and communicate our winning go-to-market value prop & messaging for existing and future products.
• In close collaboration with Global Sales and Global Product Management teams, participate proactively in building relationships with strategic key accounts and opinion leaders who will influence broader market acceptance to drive growth in the long-run and support product development efforts.
• Work with Director, Global Product Marketing, as well as other regional Product Marketing Managers, to coordinate and align winning go-to-market plans/initiatives, activities, and deliverables to the Global PMM team and other management stakeholders. Share and leverage success stories and best practices across the regions efficiently, and scale synergies at the global level.
• Create and communicate annual marketing plans based on market trends, VoC & VoS, sales potentials and competitor analysis.
• Participate actively in the global and regional marketing campaign strategy & tactical process (goals, planning, content creation, execution, KPIs) to drive customer demand (lead generation) and sales growth of assigned product line(s) and related NPI, ensuring proper alignment and execution as products are launched to the market.
• Provide timely and complete roll-up of regional Product Marketing team activities, KPIs, Problem Solving Process documents, and PDCA Action Plan improvement initiatives.

Benefits

• Competitive salaries
• Robust 401(k) program
• Annual bonus program
• Comprehensive medical benefits
• Tuition reimbursement
• Flexible schedules
• Parental and adoption leave
• On-site services
• Colleague Affinity Networks

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree