Sr. Manager, Product Management, Loyalty

Gap • Pleasanton, CA

266d

About The Position

Gap Inc. is building an amazing loyalty program to reward and excite our best customers - driving customer retention, frequency and engagement. This program will evolve rapidly, be rooted in experimentation and provide a wide variety of perks and experiences. We group payments with our broader loyalty programs, including our Gap private-label and co-branded credit cards providing compelling loyalty benefits. Our Global Technology Solutions (GTS) organization serves all of Gap Inc - Gap, Banana Republic, Old Navy and Athleta brands, building a platform to drive the more than $6B ecommerce business and $15B in total sales. As the leader of product management for loyalty platforms, you'll lead the evolution of the core engine that powers loyalty. This will be a world-class third-party loyalty platform, well integrated into the Gap ecosystem. It will be critical to enable an integrated experience - across app, point-of-sale, marketing operations and analytics. You'll work with a cross-functional group of experts - in engineering, design, data science and program management. Your goal will be to support the development, launch and ongoing optimization of a world-class loyalty program.

Requirements

• A strong product manager with a proven track record of selecting, integrating and operationalizing a complex set of capabilities in pursuit of business value
• Excellent judgment in capability prioritization, partner & talent assessment, use case selection
• Ability to use data to guide decisions and evaluate product outcomes with a focus on product performance and return on investment
• Experience in building learning agendas and validating customer and business outcomes via experimentation
• Effective in a matrixed environment with the ability to build relationships across functions
• Ability to onboard and exemplify Gap Inc's value to Center on the Customer, understanding and solving for customer needs
• Comfortable driving software selection processes - RFPs, collaborating with sourcing and procurement

Nice To Haves

• Expert in loyalty capabilities with prior experience leveraging loyalty platforms such as Epsilon, Talon One, Loyalty Methods, Kobie, Annex Cloud

Responsibilities

• Select, implement and enhance the loyalty engine that is core to our new loyalty program
• Collaborate with a group of peers to evolve and improve the loyalty experience
• Focus on customer outcome metrics: customer retention, frequency and order size
• Author the long-term product vision, strategy, and roadmap for the loyalty platform
• Represent Gap's needs to our partner, influencing the vendor roadmap
• Build effective working relationships with strategy, marketing and technology stakeholders
• Drive rigorous, value-based prioritization of capabilities - this will be a complex, multi-year journey
• Select the correct vendor partners by identifying and prioritizing functional requirements

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Clothing, Clothing Accessories, Shoe, and Jewelry Retailers