Sr. Manager, Product Category Marketing
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About The Position
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD. The Sr. Manager, Product Category Marketing will report to Sr Director, Brand Marketing in Austin, Texas and will lead the vision and execution of marketing initiatives for our Gear & Equipment portfolio, driving category growth and market leadership in the hardgoods sector. The Gear and Equipment category currently includes hard coolers, protective cases and camp chairs. It is the cornerstone of our brand promise and fundamental to the YETI product portfolio. This role will shape product narratives that support our breadth of offering, develop comprehensive go-to-market strategies to fuel our innovation stories, and create lasting consumer connections that continue to elevate our brand presence within this critical space.
