Sr Manager, Performance Marketing

PayPal • New York, NY

2d • Hybrid

About The Position

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities. Job Summary: Job Description: PayPal, Inc. seeks Sr Manager, Performance Marketing in New York, NY Job Duties: Support PayPal in building a best-in-class measurement capabilities to that result in improved marketing effectiveness and ROI. Work closely with analytics, technology, and marketing functions to develop solutions and support change management that enable the organization to leverage analytical insights to make better planning and allocation decisions. Support senior team members in providing performance management updates to finance leadership. Formulate, develop, and implement solutions and tools (Marketing Mixed Model, Data-Driven Attribution, Incrementality Testing) to improve marketing measurement. Collaborate with marketing functions (e.g. integrated marketing, paid media, CRM) to develop learning agendas that will address their needs for new and ongoing in-market efforts. Analyze ongoing marketing performance results to identify trends and distill insights into actionable takeaways to support marketing teams in achieving defined business targets. Support our senior team members in delivering strategic findings and recommendations to executive leaders to inform decision-making and strategy adjustments. Provide updates to our finance leadership to demonstrate effective and efficient marketing investment management. Partial telecommuting may be permitted from within a commutable distance.

Requirements

• Bachelor’s degree, or foreign equivalent, in Business, Economics or a closely related field five years of experience in the job offered or a related occupation.
• Design and develop maintaining Marketing Mix Models including data collection, data cleansing, data analysis and reviewed model results (5 years)
• Develop and implement incrementality testing, prepared test design and ensured holdouts (5 years)
• Develop and design self service dashboards for portfolio and marketing performance tracking, enabled clients to monitor key trends and customer behavior metrics (2 years)
• Hypothesize, design and implement marketing campaigns aimed at acquisition and customer engaging repeat usage (2 years)
• Generate insights to influence marketing and business decisions, partnered with cross-functional stakeholders to align on key metrics and KPIs (4 years)
• Work on Advanced Excel and PowerPoint skills to support leadership in decision making through data analyses and results presentations (5 years)

Responsibilities

• Support PayPal in building a best-in-class measurement capabilities to that result in improved marketing effectiveness and ROI.
• Work closely with analytics, technology, and marketing functions to develop solutions and support change management that enable the organization to leverage analytical insights to make better planning and allocation decisions.
• Support senior team members in providing performance management updates to finance leadership.
• Formulate, develop, and implement solutions and tools (Marketing Mixed Model, Data-Driven Attribution, Incrementality Testing) to improve marketing measurement.
• Collaborate with marketing functions (e.g. integrated marketing, paid media, CRM) to develop learning agendas that will address their needs for new and ongoing in-market efforts.
• Analyze ongoing marketing performance results to identify trends and distill insights into actionable takeaways to support marketing teams in achieving defined business targets.
• Support our senior team members in delivering strategic findings and recommendations to executive leaders to inform decision-making and strategy adjustments.
• Provide updates to our finance leadership to demonstrate effective and efficient marketing investment management.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees