Sr Manager, Performance Marketing

GNC • Pittsburgh, PA

68d

About The Position

GNC is seeking a strategic, & data-driven Sr. Manager, of Performance Marketing to lead and optimize our paid media and acquisition efforts across digital channels. This individual will be responsible for driving customer growth, retention, and ROI through innovative marketing strategies, while managing a high-performing team and collaborating with cross-functional partners in creative, analytics, and product.

Requirements

• Bachelor’s degree in Marketing, Merchandising, Business, or related field.
• 6+ years operating and scaling a DTC subscription program end-to-end (supplements strongly preferred).
• Mindset for growth and thinking differently, experience with AI a plus.
• Excellent cross-functional program management and crisp written/verbal communication.
• Strong analytics and comfort with cohort analysis.
• Platform fluency with Salesforce and Ordergroove (preferred).

Responsibilities

• Own day-to-day performance marketing execution across Paid Search, Shopping, Affiliate, and Meta, ensuring efficient spend, strong ROAS, and traffic growth to GNC.com.
• Analyze performance data daily and weekly, identifying trends, optimizing budgets, and reallocating investment to maximize incremental revenue.
• Develop, launch, and iterate campaigns grounded in testing and performance insights — including ad copy, creative, landing pages, and audience segmentation.
• Continuously evaluate incremental ROAS and contribution, ensuring that channel spend drives measurable business impact.
• Partner closely with analytics, finance and marketing teams to model performance scenarios, forecast results, and refine channel-level investment decisions.
• Build and manage an always-on testing roadmap, including A/B tests for creative, audience, and bidding strategies to improve conversion and efficiency.
• Monitor and optimize affiliate performance, identifying top partners, optimizing placements, and ensuring payout structures support profitable growth.
• Leverage platform tools and automation (e.g., bid strategies, audience signals, feed optimizations) to drive smarter, more efficient campaign performance.
• Collaborate with the site and merchandising teams to ensure paid media aligns with promotional calendars, new product launches, and merchandising priorities.
• Pull and interpret performance reports to clearly communicate channel insights, learnings, and recommendations to cross-functional partners and leadership.
• Stay ahead of digital marketing trends and platform updates, applying new best practices, betas, and technologies to improve results.
• Proactively identify channel expansion opportunities, testing new audience segments, networks, or placements to scale profitable acquisition.
• Additional duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree