Sr. Manager, Organic Social

Ashley Furniture•Tampa, FL

53d

About The Position

Primary Job Functions: Strategic Platform Management & Optimization Lead comprehensive organic social media strategy across Instagram, TikTok, Facebook, and emerging platforms to maximize brand engagement and cultural impact. Develop and execute platform-specific strategies that optimize content performance, audience growth, and community engagement across all channels. Manage daily platform operations including content scheduling, publishing coordination, and performance monitoring across all organic social channels. Oversee platform optimization efforts including hashtag strategies, posting schedules, and algorithm optimization to maximize organic reach and engagement. Lead strategic planning for platform expansion and new social media channel evaluation and implementation. Community Management & Engagement Strategy Develop and execute comprehensive community management strategies that foster authentic relationships and drive brand loyalty across all platforms. Monitor social conversations, brand mentions, and industry trends to identify engagement opportunities and community building initiatives. Content Distribution & Performance Management Lead content distribution strategies that maximize reach and engagement across Instagram, TikTok, Facebook, and emerging platforms. Oversee content scheduling, publishing workflows, and cross-platform optimization to ensure consistent brand presence and messaging. Manage platform-specific content adaptation and optimization to ensure maximum performance on each social channel. Lead A/B testing initiatives for content distribution, posting strategies, and engagement optimization across all platforms. Develop and implement content amplification strategies that maximize organic reach and community growth. Analytics & Strategic Insights Conduct analysis of organic social performance metrics including reach, engagement, follower growth, community sentiment, and brand perception across all platforms. Develop comprehensive reporting frameworks that demonstrate social media impact on brand awareness, engagement, and business objectives. Identify performance trends, optimization opportunities, and strategic recommendations for continuous platform improvement. Present strategic findings and recommendations to senior leadership and cross-functional stakeholders. Establish performance benchmarks and KPI frameworks that drive accountability and strategic growth across all platforms. Stay current on social media platform updates, algorithm changes, and emerging trends to maintain Ashley's competitive advantage. Budget & Vendor Management Manage organic social media budget allocation including platform tools, management software, and vendor partnerships. Oversee vendor relationships with social media management platforms, analytics tools, and community management services. Make employment decisions and/or recommendations on hiring, improvement plans, transfers, promotions, corrective actions, terminations, pay adjustments, etc. Coordinate and manage the work of employees by directing members of the team to meet the area's goals. Audit regularly to ensure standard operating procedures are being adhered to. Manage employee performance and assist employees in making improvements to their performance through coaching, mentoring and administering performance reviews. Recommend, plan and/or implement employee training and skill development activities. Audit, maintain and ensure employee time-keeping and absentee records are accurate. Communicate company and departmental issues and goals and facilitate employee growth and development through weekly team meetings, regular individual employee meetings, coaching, training, and company-offered learning opportunities. Manage resources to optimize equipment, facilities, employees, methods and materials. Demonstrate the Company's Core and Growth Values in the performance of all job functions. Secondary Job Functions: Maintain reliable attendance. Actively participate in departmental meetings, training and education. Assist with training other employees and providing backup. Complete other assignments and special projects as requested.

Requirements

Bachelors Degree in Marketing, Communications, Digital Media, or related field
6+ years in social media marketing with demonstrated leadership in organic social strategy.
4+ years managing teams and leading strategic social media initiatives with proven results in social growth and engagement.
Advanced experience with social media management platforms, analytics tools, and community management software.
Excellent analytical skills with ability to translate platform data into strategic insights and actionable recommendations.
Experience leading cross-functional initiatives and collaborating effectively with senior stakeholders.
Advanced understanding of platform algorithms, social media trends, and community engagement best practices.
Strong leadership and mentorship skills with proven ability to develop team capabilities and drive strategic initiatives.
Strong attention to detail
Excellent verbal and written communication skills
Excellent interpersonal skills
Effective time management and organizational skills
Work independently as well as in a team environment
Document management system
Analytical and problem-solving skills
Maintain confidentiality
Working knowledge of Continuous Improvement
Handle multiple projects simultaneously within established time constraints
Proficient computer skills, including experience with Microsoft Office Suite, and internet
Perform under strong demands in a fast-paced environment
Work professionally with customers and co-workers to efficiently serve our customers, treating both with enthusiasm and respect
Display empathy, understanding and patience with employees and external customers
Respond professionally in situations with difficult employee/vendor/customer issues or inquiries

Nice To Haves

Experience in retail, lifestyle, or consumer brands with understanding of premium brand social media strategies preferred.

Responsibilities

Lead comprehensive organic social media strategy across Instagram, TikTok, Facebook, and emerging platforms to maximize brand engagement and cultural impact.
Develop and execute platform-specific strategies that optimize content performance, audience growth, and community engagement across all channels.
Manage daily platform operations including content scheduling, publishing coordination, and performance monitoring across all organic social channels.
Oversee platform optimization efforts including hashtag strategies, posting schedules, and algorithm optimization to maximize organic reach and engagement.
Lead strategic planning for platform expansion and new social media channel evaluation and implementation.
Develop and execute comprehensive community management strategies that foster authentic relationships and drive brand loyalty across all platforms.
Monitor social conversations, brand mentions, and industry trends to identify engagement opportunities and community building initiatives.
Lead content distribution strategies that maximize reach and engagement across Instagram, TikTok, Facebook, and emerging platforms.
Oversee content scheduling, publishing workflows, and cross-platform optimization to ensure consistent brand presence and messaging.
Manage platform-specific content adaptation and optimization to ensure maximum performance on each social channel.
Lead A/B testing initiatives for content distribution, posting strategies, and engagement optimization across all platforms.
Develop and implement content amplification strategies that maximize organic reach and community growth.
Conduct analysis of organic social performance metrics including reach, engagement, follower growth, community sentiment, and brand perception across all platforms.
Develop comprehensive reporting frameworks that demonstrate social media impact on brand awareness, engagement, and business objectives.
Identify performance trends, optimization opportunities, and strategic recommendations for continuous platform improvement.
Present strategic findings and recommendations to senior leadership and cross-functional stakeholders.
Establish performance benchmarks and KPI frameworks that drive accountability and strategic growth across all platforms.
Stay current on social media platform updates, algorithm changes, and emerging trends to maintain Ashley's competitive advantage.
Manage organic social media budget allocation including platform tools, management software, and vendor partnerships.
Oversee vendor relationships with social media management platforms, analytics tools, and community management services.
Make employment decisions and/or recommendations on hiring, improvement plans, transfers, promotions, corrective actions, terminations, pay adjustments, etc.
Coordinate and manage the work of employees by directing members of the team to meet the area's goals. Audit regularly to ensure standard operating procedures are being adhered to.
Manage employee performance and assist employees in making improvements to their performance through coaching, mentoring and administering performance reviews. Recommend, plan and/or implement employee training and skill development activities.
Audit, maintain and ensure employee time-keeping and absentee records are accurate.
Communicate company and departmental issues and goals and facilitate employee growth and development through weekly team meetings, regular individual employee meetings, coaching, training, and company-offered learning opportunities.
Manage resources to optimize equipment, facilities, employees, methods and materials.
Demonstrate the Company's Core and Growth Values in the performance of all job functions.
Maintain reliable attendance.
Actively participate in departmental meetings, training and education. Assist with training other employees and providing backup.
Complete other assignments and special projects as requested.