Sr. Manager of Sports Partnerships - CW Network - New York, NY
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About The Position
The CW is both a top broadcast TV network in the U.S. and a fast-growing, ad-supported streaming service. With a network that reaches 100% of U.S. television households and a streaming footprint on all major platforms, The CW reaches audiences at scale on both linear and digital television. The CW streaming service is available for free to consumers and is home to the latest episodes and seasons of The CW's primetime programming, live streaming of CW Sports content, and a library of entertaining film and television content for on-demand viewing. The CW is 75%-owned by Nexstar Media Group, Inc. (NASDAQ: NXST), a leading diversified media company and the largest CW affiliate group. The CW Branded Entertainment team is looking for a Sr. Manager of Sports Partnerships based in New York, to help drive brand partnerships across major sports properties, including NASCAR, ACC, PAC12, and LIV Golf. Key responsibilities include creating marketing materials, managing client relationships, and developing sponsorship opportunities. The role also involves overseeing partnership marketing campaigns, tracking revenue, and acting as a liaison between Marketing and Ad Sales. The position requires identifying opportunities for brand partnerships within all CW sports properties, developing and building sales and marketing materials to support the ad sales team, and working with sports production partners to create customized live sponsorship opportunities. The Sr. Manager will also ideate and activate fully customized 360 marketing campaigns, manage client assets and communication, assist in the budgeting process of partnerships, and track sponsorship revenue while staying abreast of the sports sponsorship landscape.
