Sr. Manager, Medical Distribution Account Marketing

Cardinal Health

About The Position

What Channel Marketing contributes to Cardinal Health Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services. Channel Marketing is responsible for anchoring into the customer and defining our integrated value proposition that connects distribution, products, and services. Channel Marketing ensures that our go-to-market strategy is grounded in customer needs while optimizing how our offerings are positioned and delivered through each channel. It defines the customer roadmap and guides cross-functional teams to ensure alignment between customer insights, market opportunities, and commercial execution. Job Summary The Sr. Manager, Medical Distribution Account Marketing leads development and implementation of commercial marketing plans for the U.S. Distribution business as a whole and for a specific account portfolio. The primary responsibility will be understanding the industry landscape and customer needs, developing sales enablement programs and tools, and commercializing the U.S. Medical Distribution value proposition to drive revenue and accelerate growth and profitability.

Requirements

8-12 years of experience, preferred
Bachelor’s degree in related field, or equivalent work experience, preferred
Self-motivated, entrepreneurial, independent, driven individual to meet objectives
Proficient in Excel with the ability to pivot tables, lookups, and analyzing multiple data sets to create actionable insights (including, but not limited to)
Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action
Ability to influence cross-functional teams without formal authority
Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities.
Excellent written and verbal communication skills and comfort presenting to internal and external audiences
Must be able to travel up to 25% of the time, including some nights and weekends.
Manages department operations and supervises professional employees, front line supervisors and/or business support staff
Participates in the development of policies and procedures to achieve specific goals
Ensures employees operate within guidelines
Decisions have a short term impact on work processes, outcomes and customers
Interacts with subordinates, peers, customers and suppliers at various management levels; may interact with senior management
Interactions normally involve resolution of issues related to operations and/or projects
Gains consensus from various parties involved

Responsibilities

Manages the development and execution of account-specific marketing plans for Cardinal Health’s U.S. Medical Distribution Acute Care channel. Leveraging industry knowledge and channel segmentation to develop strategies that resonate with the customers.
Financials and Performance Metrics: Leverage data to understand channel performance and program effectiveness and support decision-making. Monitor product performance metrics and customer satisfaction. Prepare reports and presentations on product performance and market insights for stakeholders.
Marketing tools and GTM Strategies: Develop and execute commercial marketing strategies - Create value propositions that resonate with target customer segments Sales enablement support to accelerate industry growth Develops and conducts product and solution presentations, using a variety of mediums, to position the sales force for success. Develop and drive promotional activity to sales and channels to meet objectives—Create marketing materials and tools tailored to specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging. Partner with content team and customer solutions teams to develop customer case studies and white papers
Collaborate with sales and cross-functional counterparts: Serve as marketing lead for Account Operating Units (AOUs), providing direct support for product conversion activities and customer distribution strategy Develop partnerships with broader Cardinal Health marketing and functional teams to support cross-functional marketing strategy Ensure that marketing strategies are effectively executed at the channel level Communicate cross-functionally for strategy refinement Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel.
Market Intelligence and Insights, including competitive analysis: Gather insights on market conditions and customer needs. Communicate cross-functionally for strategy refinement Sharing customer feedback and insights with channel partners enables improvement of customer experience across USMPD

Benefits

Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
Medical, dental and vision coverage
Paid time off plan
Health savings account (HSA)
401k savings plan
Access to wages before pay day with myFlexPay
Flexible spending accounts (FSAs)
Short- and long-term disability coverage
Work-Life resources
Paid parental leave
Healthy lifestyle programs