Sr. Manager, Marketing Technology and Operations Leader

Genworth • Richmond, VA

75d

About The Position

Join us on a mission to simplify and dignify the aging experience. We are the children, siblings, neighbors, and friends of those navigating the fragmented and confusing system of long-term care. Our team is ferociously curious and relentless in our pursuit of a better system - and we are deeply committed to a sense of belonging for all, in all phases of life. We're creating a new experience for care seekers and their families, bringing together long-term care options, non-healthcare resources, education, and human support into one place. We work hard, we have fun, we care about each other, and we share the mission. If this sounds like a place where you could thrive, join us! CareScout is a wholly owned subsidiary of Genworth Financial, Inc, a Fortune 500 provider of products, services and solutions that help families address the financial challenges of aging.

Requirements

• 8-10 years' experience in marketing operations and technology.
• Hands-on experience with CRM platforms, marketing automation tools, and sales enablement technologies (Iterable and Microsoft Dynamics preferred).
• Proven success managing complex, cross-functional projects within highly regulated environments.
• Experience in managing competing business priorities and translating them into executable processes.
• Strong project management skills with the ability to juggle competing priorities.
• Exceptional written and verbal communication skills.
• Bachelor's degree or relevant work experience.

Responsibilities

• Own the marketing technology roadmap and all marketing technology platforms ensuring integration with enterprise systems.
• Lead the selection, implementation, integration, and evolution of platforms, including but not limited to CRM, marketing automation, customer data platforms (CDPs), analytics, content management systems (CMS), and digital advertising tools.
• Design, implement, and optimize marketing processes, workflows and best practices to drive efficiency, scalability, and consistency.
• Champion process improvements and automation across all marketing operations.
• Support integration projects by conducting systems testing, maintaining documentation and validation activities to ensure seamless implementation.

Benefits

• Competitive Compensation & Total Rewards Incentives.
• Comprehensive Healthcare Coverage.
• Multiple 401(k) Savings Plan Options.
• Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!).
• Generous Paid Time Off - Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave.
• Disability, Life, and Long Term Care Insurance.
• Tuition Reimbursement, Student Loan Repayment and Training & Certification Support.
• Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management).
• Caregiver and Mental Health Support Services.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Insurance Carriers and Related Activities
• Education Level: Bachelor's degree