To lead the design, implementation, and optimization of innovative, scalable marketing processes and systems that enhance operational efficiency, ensure data integrity, and support strategic marketing execution across the organization.
Understand and oversee workflows and key processes that are utilized in the creation, review and approval, distribution and cataloging of marketing assets
Meet regularly with key stakeholders in other departments and global regions to understand their specific needs and requests that leverage the Marketing Resource Management - Digital Asset Management (MRM-DAM) system and other marketing tools
Become a functional expert in the MRM-DAM system and other project management tools
Develop and maintain project management processes and tools
Occasionally work with external consultants and vendors to identify and implement functionality that improves the efficiency of Marketing business processes
Ensure systems and workflows are in compliance with applicable Federal health care programs and FDA requirements, as well as Arthrex policies and procedures
Implement and oversee streamlined workflows within the MRM-DAM program and MWM ecosystem to manage project timelines, approvals, and collaboration between creative teams, marketing managers, and other stakeholders
Oversee integrations with various marketing technology platforms to streamline data flow and improve overall marketing operations performance
Create and communicate business cases for continuous improvement of the MRM-DAM asset management experience and the MWM ecosystem
Stay aligned with the functional roadmap of the MWM ecosystem, to ensure that resources are prioritized implementing new features and functionality that will bring the most value to the program stakeholders
Drive prioritization of MWM platform needs of various groups, including the marketing department, and work closely with IT to jointly manage a cohesive program roadmap for MRM-DAM and related tools
Work closely with the IT department to provide clarification on functional and build requirements and manage the MRM-DAM backlog
Advocate for data-based decision-making methodologies for requested enhancements and features
Focus on operational performance measures and productivity
May manage one or more direct reports
Travel for training, meetings, and trade shows may be required up to 10%
Bachelor's degree required, preferably in Marketing
Master's degree preferred
Experience with MRM-DAM / MWM systems is required
Five or more years of experience as a direct manager or user of MRM-DAM / MWM software required
Five or more years of project management experience required
Two or more years of workflow optimization experience or Sigma certification required
Experience managing or overseeing the management of large volumes of digital assets within a MRM-DAM system or MWM system is required
Experience in medical devices, pharmaceutical, life sciences or other regulated industry preferred
Experience collaborating with cross-functional teams and effectively coordinating activities to achieve desired results is required