Sr Manager Marketing Consumer Marketing, Health Management (Remote)
About The Position
Myriad Genetics is seeking a Sr Manager, Consumer Marketing to lead its consumer-focused marketing campaign strategy and activation across the Health Management portfolio. This role owns the marketing prioritization, plans, and all marketing creation across the Health Management Portfolio, including unaffected hereditary cancer testing, reproductive screening, and mental health management. Operating within the Health Management portfolio, this leader will both be individually responsible for certain pillars and will manage others to deliver on-strategy and business-driving consumer marketing activations. This role blends brand strategy with agency leadership and business management to change the conversation on these important products. This is a highly visible role for a fast-paced marketer with consumer experience looking to work in a category ready for a breakthrough.
Requirements
- Bachelor’s degree required
- 8+ years of progressive consumer marketing experience required
- Proven experience developing and executing holistic toolkit, inclusive of TV (network or CTV) required
- Strong track record of agency partnerships required
- Experience navigating healthcare or other B2B category where end consumer requires additional step (such as healthcare provider) to finalize brand engagement required
Nice To Haves
- Has experience managing a direct report or small team preferred
Responsibilities
- Consumer Marketing Prioritization and Focus Areas
- Identify and align priorities within Health Management focus
- Support Marketing Vice President on critical project (to be discussed during interview process)
- Assess expansion of existing efforts
- Agency Management
- Partner with existing agencies to create and execute against priorities
- Communicate clear priorities and collaborate for successful partnerships.
- Detailed Creative Execution
- Partner with agencies and internal experts to ensure on-time and approved creative
- Lead before launch testing and post launch analyses
- Team Leadership
- Manage at least 1 direct report to enable success across portfolio
- Agile Reporting and Optimization
- Partner with Marketing Ops to determine reporting structure and cadence for key marketing activations
- Assess role of MMM and other tools; recommend approach and lead
- Always on data understanding and optimizing to improve ROI
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
