Sr.Manager, Marketing Campaigns, e.l.f. Beauty

e.l.f. Beauty-posted 3 days ago
$110,000 - $140,000/Yr
Full-time • Manager
Hybrid • New York, NY
501-1,000 employees
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The Senior Marketing Campaigns Manager will lead community- and culture-driven marketing initiatives for key partnerships, owning the strategy and execution of high-impact, 360° campaigns across all channels. This role is responsible for bringing bold ideas to life through integrated marketing moments spanning digital, social, ecommerce, influencer, paid media, and more. Partnering closely with cross-functional teams, this leader will ensure brand storytelling is cohesive, compelling, and deeply connected to community insights while driving measurable business impact.

  • Identify and develop innovative, disruptive brand partnership opportunities that build strategic brand awareness and cultural relevance.
  • Lead the development and execution of robust 360° marketing campaigns across all channels, ensuring alignment with brand objectives and business goals.
  • Partner cross-functionally with Product Development, Sales, Integrated Marketing, Digital Marketing, Creative, and other teams to ensure seamless execution and consistent brand messaging.
  • Own monthly marketing calendars, including calendar strategy and planning, 360° activation, creative briefing, deliverable management, and cross-functional alignment across all channels.
  • Lead, mentor, and inspire a team of marketing professionals and agency partners, fostering a collaborative, creative, and high-performing environment.
  • Track, analyze, and report on campaign performance, leveraging community insights and data to inform optimizations and future strategies.
  • Uphold brand integrity by ensuring all campaigns are on-brand and aligned with brand expression, voice, and values.
  • Continuously explore and test new marketing strategies, platforms, and storytelling approaches to drive brand awareness and engagement.
  • Bachelor’s degree in Marketing or a related field.
  • 6+ years of marketing experience, with a strong focus on leading complex, integrated 360° campaigns.
  • Deep understanding of the beauty industry, consumer behavior, and evolving market trends.
  • Proven track record of developing and executing successful multi-channel marketing campaigns.
  • Strong project management skills with the ability to prioritize, multitask, and manage competing deadlines.
  • Exceptional leadership and communication skills, with the ability to collaborate effectively across teams and influence at all levels of the organization.
  • Highly analytical and solutions-oriented, with the ability to translate data and insights into actionable strategies.
  • Community-led, insight-driven marketing leader who can quickly turn insights into impactful marketing plans.
  • Comfortable operating in a fast-paced, dynamic environment with shifting priorities.
  • Demonstrated ability to lead teams and influence cross-functional partners, external agencies, and senior leaders.
  • Confident decision-maker with a willingness to take bold, strategic risks to drive business results.
  • Strong presentation skills, able to clearly and concisely communicate complex ideas.
  • Creative, innovative thinker with a strong work ethic and a passion for excellence and continuous improvement.
  • competitive pay and benefits
  • bonus eligibility (200% of target over the last six fiscal years)
  • equity
  • flexible time off
  • year-round half-day Fridays
  • hybrid 3 day in office, 2 day at home work environment
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