Sr Manager, Marketing Analytics

Denny's • Irving, TX

119d • $104,000 - $143,000

About The Position

The Senior Manager of Marketing Analytics plays a key role within Denny’s Business Intelligence, Analytics & Consumer Insights team. Reporting directly to the Senior Director, this leader is responsible for measuring, optimizing, and communicating to Denny’s leadership the performance of paid, owned, and earned marketing initiatives, evaluating the impact of internal and external factors on the company’s traffic and sales, analyzing menu performance, measuring test results, creating insightful automated reports. This role brings clarity, curiosity, and courage to every project—helping Marketing leaders connect actions to outcomes and campaigns to business impact. The Senior Manager partners closely with Brand Engagement, Media, Digital, and CRM teams to ask deeper questions, uncover meaningful insights, and influence in-flight decisions. Their work goes beyond reporting to deliver true insight storytelling, driving smarter campaigns and more effective guest engagement. This is a hands-on, cross-functional role that balances analytical depth with communication and collaboration. The Senior Manager is a key bridge between performance data and marketing decision-making.

Requirements

• Bachelor’s degree required; advanced degree in Business Analytics, Finance, Marketing, Data Science, or related field preferred.
• 5–8 years of experience in marketing analytics, media analytics, consumer insights (quantitative), business intelligence.
• Background in a fast-paced, multi-channel marketing environment (QSR, retail, or hospitality preferred).
• Experience presenting insights to cross-functional stakeholders and leadership teams.
• Hands-on experience with granular data analysis; strong SQL skills (will be tested).
• Proficiency with one or more BI platforms: Tableau, Power BI, Looker, and similar (will be tested).
• Knowledge of Google Analytics/Adobe Analytics platforms.
• Excellent quantitative analytical skills.
• Strong understanding of marketing attribution, promotional effectiveness, and campaign KPIs.
• Experience in A/B testing, test design, and interpreting statistical significance.
• Familiarity with basic Data Science concepts. Knowledge of/experience with AI for reporting and analytics.
• Ability to effectively visualize data highlighting important insights and conveying the story by using charts and tables.
• Excellent communicator—able to synthesize data into business recommendations.
• Curious, courageous, and proactive—willing to challenge assumptions and drive change.
• Comfortable navigating ambiguity and aligning stakeholders around insight-driven actions.

Responsibilities

• Lead measurement and insight delivery for national brand campaigns, limited-time offers, and promotional events.
• Track performance across the full marketing funnel: awareness, engagement, conversion, traffic, and loyalty.
• Translate marketing metrics into clear, actionable insights that drive campaign refinement and future planning.
• Support Marketing, Finance, Product Development, and Supply Chain teams by providing performance insights, guest feedback, break-even analyses, timely updates about the Core and LTO menu items performance.
• Analyze marketing effectiveness across digital (search, social, display), traditional media (TV, radio, OOH), and CRM (email, SMS, app).
• Collaborate with media agencies and internal CRM teams to understand targeting, segmentation, and return on investment.
• Support the Marketing team in identifying the why behind outcomes—and the what now needed to improve.
• Design and support A/B tests, in-market tests, and pilot campaign analysis.
• Offer data-driven guidance for mid-campaign optimization and resource reallocation.
• Define success metrics prior to launch to ensure every initiative has measurable goals and accountability.
• Build intuitive automated dashboards, visualizations, and post-campaign reports that clearly communicate results.
• Present insights in cross-functional meetings and campaign retrospectives.
• Synthesize data into performance narratives that influence strategy and highlight business impact.
• Ask bold, business-minded questions that help the team uncover hidden patterns and rethink assumptions.
• Collaborate closely with Brand, Creative, Media, and Digital teams to ensure insight informs decisions early—not just after the fact.
• Operate with a growth mindset, helping Marketing connect brand activity to guest behavior and financial results.

Benefits

• The typical pay range for this role is: Minimum:$104,000.00 - Maximum:$143,000.00

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees