As a Senior Manager, Marketing Analytics, you'll be joining the team at a pivotal moment, playing a key role in shaping the team's direction and impact. Our Marketing Analytics team plays a crucial role in driving data-driven decision-making across our marketing initiatives. You'll be responsible for leading a team of four Marketing Analysts, providing mentorship and coaching to enhance their skills and performance. In this role you will foster a culture of critical thinking and curiosity, empowering team members to explore data deeply and propose innovative solutions. You will collaborate closely with marketing leaders to leverage data in identifying areas for improvement and uncovering potential opportunities for growth. You and your team will also support channel managers and provide them with the data and insights they need to optimize the performance of their channels. And your team will help support larger initiatives and long-term planning as well. As the Analytics team matures, it will need to deliver on the following priorities. As our Marketing Analytics team's leader, you'll play a central role in ensuring these priorities come to life! Develop a cohesive vision for both tactical and holistic reporting, increase confidence in reporting deliverables, provide increased visibility into the effectiveness and ROI of Marketing efforts and spend, add to the skills and capabilities of the current Analytics team, position the Analytics team as strategic partners for the greater Marketing org, empower Analysts to see and communicate the 'so what?' in the data, and promote a culture of data literacy.