Sr. Manager, Marketing Analytics Sr. Manager, Marketing Analytics

Under Armour

21h•$152,014 - $190,018•Hybrid

About The Position

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate. Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do. Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better. If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. Purpose of RoleThe Sr. Manager, Marketing Analytics will play a vital role in supporting Under Armour by providing timely and unbiased insights to help inform key business decisions. This position will be asked to lead data-driven insights across the full marketing funnel—from brand awareness to performance marketing and customer engagement. This role will partner closely with marketing, media, and CRM teams to optimize spend, improve targeting, and drive measurable business impact.Your Impact•

Requirements

Bachelor's degree with typically 10 years of relevant experience or Master's degree with typically 8 years of relevant experience or Typically 14 years of relevant experience without degree
5+ years of retail experience (preferably eCommerce, but Brick and Mortar nice to have)
Strong understanding of MMM, MTA, and customer segmentation methodologies
Analytical Tools: Strong Snowflake, Adobe Analytics, SQL and Tableau background preferred, but not required
Data Platforms: Hands-on experience with Meta, TikTok, Google Ads, and CRM platforms (Salesforce Marketing Cloud or similar)
Business Acumen: Ability to connect marketing performance to broader business objectives and financial outcomes with and without direction
Curious Self-starter
Has a history of taking a hypothesis (both self-created and peer-received) and created a story using data and collaboration
Curious by nature thinker and someone who can think/play outside the box

Responsibilities

Full-Funnel Analytics: Develop and execute measurement strategies across brand campaigns, performance marketing, and lower-funnel CRM initiatives (email, push, SMS).
Media & Platform Expertise: Analyze and optimize campaigns across major platforms (Meta, TikTok, Google) and ensure best practices for attribution and ROI.
CRM & Customer Marketing: Drive segmentation strategies and personalization across CRM channels to improve engagement and retention.
Marketing Measurement: Lead Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) efforts to inform budget allocation and channel effectiveness.
Business Partnership: Translate complex data into actionable insights for senior stakeholders, influencing marketing strategy and investment decisions.
Customer Insights: Develop segmentation frameworks and leverage behavioral data to inform targeting and creative strategies.
Tool & Tech Enablement: Partner with internal teams and vendors to ensure proper data integration and reporting across analytics platforms.

Benefits

Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

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