Sr. Manager, Lifecycle Marketing

Webflow

70d • $147,400 - $214,800

About The Position

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web. We’re looking for a Sr. Manager, Lifecycle Marketing to help us deliver meaningful customer and business impact through leading an innovative and transformative Lifecycle Marketing function.

Requirements

• 8+ years of Marketing experience with at least 4+ years of experience focused on Lifecycle / CRM Marketing / Growth Marketing, unlocking and increasing revenue growth.
• 3+ years of people management experience.
• Experience implementing and managing marketing automation/CRM systems (ie. Iterable), pushing the boundaries of what those systems can do.
• Prior experience defining and iterating on multi-channel engagement strategies (ie. email, in-app notifications), especially the utilization of AI/ML models and advanced targeting and triggering methods.
• Data-driven with the ability to understand and own the efficacy of strategies and tactics for improving acquisition, activation, and engagement metrics for a SaaS/subscription business.
• Experience with marketing platforms (mobile/desktop) like Segment, Census, Mixpanel, etc, and at least basic knowledge of HTML/CSS, SQL.
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

Responsibilities

• Develop and drive the strategy for the end-to-end user lifecycle at Webflow to drive key revenue metrics and outcomes across sales-led, self serve, and partner motions.
• Deeply understand Webflow’s customer segmentation, lifecycle stages, product usage, and behaviors.
• Lead the Lifecycle Marketing team, helping uplevel the team and fostering their career growth.
• Integrate and adopt AI into lifecycle programs, producing additive gains in terms of both efficiency and business impact.
• Oversee and report on the execution of highly-targeted journeys as well as ad-hoc campaigns that help achieve company goals: nurture programs, product notifications, one-off messages, seasonal campaigns, etc.
• Build the frameworks, infrastructure, and processes needed to scale Webflow’s lifecycle programs across multiple products and audiences.
• Define and operationalize lifecycle measurement frameworks, including KPIs, attribution models, and health metrics across channels and motions.
• Partner with Marketing Operations to best leverage and evolve the lifecycle marketing tech stack — ensuring data integrity and governance, seamless automations across channels, and the ability to deliver personalized experiences at scale.
• Partner closely with other leaders across Marketing, Product, Partnerships, Data Science, and Engineering to develop personalized programs based on qualitative and quantitative insights.
• Share and evangelize program learnings, results, and opportunities across the company.

Benefits

• Equity ownership (RSUs) in a growing, privately-owned company.
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents.
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers.
• Flexible PTO for all locations and sabbatical program.
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program.
• Monthly stipends to support work and wellness.
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior