Sr Manager, Lead Generation Partnerships

Ars/Rescue Rooter • Memphis, TN

106d

About The Position

The Senior Manager, Lead Generation, is responsible for driving customer acquisition through high-performing lead generation partnerships. This role manages the relationship between ARS's Lead Optimization Platform across internal and cross-functional teams, while overseeing a portfolio of partners including aggregators, branded and non-branded digital partners. The position requires both strategic leadership (“working on the business”) and hands-on execution (“working in the business”), ensuring lead generation partnerships deliver on all operating and financial metrics. Leading with P&L-style ownership, the Senior Manager has the autonomy to identify new opportunities, optimize existing programs, and partner cross-functionally to ensure continuous improvement — including the integration of AI solutions to improve customer and partner experience, strengthen internal systems, and reduce costs.

Requirements

• Proven ability to manage and grow relationships with partners such as PX, Modernize, eLocal, Angi/HomeAdvisor, Centerfield, and other lead aggregators/alliance partners.
• Skilled in using tools such as Google Analytics (GA4), Looker/Tableau, Salesforce/CRM platforms, and lead optimization dashboards to track volume, engagement, conversion, and financial implications.
• Hands-on experience with A/B testing platforms (Optimizely, Google Optimize), ROI optimization tools, and audience segmentation solutions to maximize performance.
• Ability to design and enforce workflows for lead routing, partner intake/change requests, and reporting cadences; process certifications such as Lean Six Sigma preferred.
• Strong leadership skills with a successful track record of coaching high-performing teams; effective communicator who can influence cross-functional groups and senior leadership.
• Experience leveraging emerging technologies, including AI/ML tools, to enhance customer and partner experience, optimize campaigns, and improve internal marketing workflows.

Nice To Haves

• Experience in the home services, consumer services or adjacent industry.
• Agency or Brand experience preferred.

Responsibilities

• Consistently achieve operational and financial targets (speed to contact, lead rate, lead volume, booking rate, sales ticket mix, MCR, revenue per deal).
• Deliver a real-time analytics dashboard with Reporting/Analytics, actively used to monitor performance and guide weekly actions.
• Increase partner-driven revenue by at least 10% through new partners, platforms, offers, or creative, while lowering Cost Per Demand by 10% YoY.
• Provide monthly reporting and insights that shape leadership decisions and resource allocation.
• Launch and complete structured tests (partners, offers, creative, audiences) that measurably improve conversion or revenue.
• Identify, test, and implement AI-driven solutions that improve lead quality, partner experience, and internal efficiency, contributing to revenue growth, improved conversion, and cost reduction.
• Demonstrate proactive ownership by initiating strategic recommendations and optimizations without waiting for direction.

Benefits

• Monthly and quarterly out-of-town travel (up to ~20%) to meet with marketing leadership, partners, and field teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Specialty Trade Contractors
• Education Level: Bachelor's degree