Sr. Manager - Integrated Marketing

Sprinklr • NY

104d • $134,000 - $223,000

About The Position

We’re hiring a Senior Manager – Integrated Marketing with a strong focus on Account-Based Marketing (ABM) to drive growth within our highest-value accounts. In this role, you’ll design and execute strategic campaigns that fuel pipeline, accelerate deals, and expand customer relationships. You’ll work cross-functionally with sales, product marketing, and customer success to deliver targeted, revenue-impacting programs. This is a high-visibility role reporting to the Director of Integrated Marketing.

Requirements

• 8–10 years of experience in B2B marketing, with at least 5+ years in account-based marketing roles, within SaaS or tech.
• Experience in running ABM programs at global scale (multi-region enterprise accounts) tied to pipeline creation, acceleration, and deal expansion.
• Proven track record of planning and executing targeted account-based events including virtual tech workshops/masterclasses, webinars, C-suite roundtables.
• Ability to craft tailored narratives for executive buyers (CIO/CTO, CMO, CCO).
• Demonstrated ability to co-create account plans and influence large, complex deal cycles.
• Experience using marketing automation, 6sense or similar ABM platforms.
• Strong analytical skills; comfortable with campaign data and reporting.
• Excellent project management and organizational skills with attention to detail.

Nice To Haves

• Proven expertise in account-based marketing frameworks and demand generation strategies.
• Experience in vertical/industry ABM (e.g., FSI, Telco, Tech) and familiarity with the AI ecosystem.
• ITSMA certification or similar ABM certification desirable but not mandatory.
• Creative problem-solving skills and a strategic mindset.

Responsibilities

• Define, orchestrate and report on the cross functional demand generation efforts for a defined segment and personas across their lifecycle stages.
• Align ABM initiatives, incorporating one-to-one, one-to-few, and one-to-many approaches with Sprinklr’s overarching business goals, focusing on high-value target accounts to drive pipeline growth, customer loyalty, and retention.
• Ability to develop account segmentation, tiering, and scalable campaign architectures that link enterprise themes to account with $1M+ ACV.
• Partner with sales teams, customer success to define target accounts, craft personalized campaign tactics, and measure pipeline impact.
• Manage campaign timelines, assets, and execution across channels including social, email, digital, events, and direct mail.
• Champion the use of account-level insights, intent data, and predictive analytics to drive personalized engagement.
• Collaborate with product marketing, content, and digital teams to build compelling messaging and creative assets tailored to targeted accounts.
• Coordinate campaign execution with the rest of the marketing team to maintain consistency.

Benefits

• Comprehensive health plans.
• Leading well-being programs.
• Financial protection for you and your family through a range of global and localized plans.
• 401k plan with 100% vested company contributions.
• Flexible paid time off.
• Generous caregiver and parental leaves.
• Life and disability insurance.
• Health benefits including medical, dental, vision, and prescription drug coverage.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1,001-5,000 employees