Sr. Manager, Influencer Marketing

Ovative Group•Minneapolis, MN

About The Position

The Influencer Team at Ovative Group oversees, develops, and implements Influencer strategy working along-side our client teams to create holistic strategy tailored to our clients’ goals. The Senior Manager of Influencer will be the driving force behind influencer capabilities from development to execution of strategy; forming partnership with Influencers to promote brand exposure across a variety of platforms to building brand awareness and introducing new customers to our client’s brand. This integral role will focus on building brand love through creator efforts, while building trust with clients and partnering with internal teams to align strategy and measure performance against KPIs.

Requirements

Deep understanding of the Influencer ecosystem - social media channels, influencers, content, and creators
6-8 years in an Influencer Marketing role developing and executing strategy and campaigns
6+ years of experience within Marketing, Digital Marketing, Public Relations, or Social Media Strategy
Expertise and success sourcing, recruiting, onboarding, and negotiating with Influencers
Proven track record of developing and implementing influencer campaigns
Measurement-minded with a strong understanding of the performance metrics widely used and available data-driven mindset, strong analytical skills and experience in tracking relevant metrics
Experience analyzing influencer-specific metrics
Knowledge of Google Analytics a plus

Responsibilities

Work closely with internal partners and leadership to define and iterate on Ovative’s strategic channel roadmap for Influencer Marketing
Develop campaign and long-term Influencer strategy for current Ovative clients
Source influencers, foster partnerships and opportunities and pitch relevant brand opportunities
Provide one-to-one, strategic campaign planning and negotiate contracts with influencers
Educate influencers on brand and expectations of content and campaigns
Document, analyze, and provide meaningful insights on campaign performance
Develop testing and roadmap priorities for clients to iterate, using a test and learn mindset
Inform on influencer trends and partnership opportunities
Provide thought-leadership and subject matter expertise to internal teams during pitch process to win new business
Manage and coach team members

Benefits

Culture: Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential. Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.
Compensation and Insurance: We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit. Tangible amenities we enjoy: Access to all office spaces in MSP, NYC, and CHI Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams Flexible paid vacation policy 401k match program Top-notch health insurance options, inclusive of same sex partners Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs Monthly stipend for your mobile phone and data plan Sabbatical program Charitable giving via our time and a financial match program Shenanigan’s Day

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