Sr. Manager, Influencer & Content Marketing

Pfizer • New York City, NY

11h • Hybrid

About The Position

The Senior Manager, Influencer & Content Marketing Lead will play a critical role on the growing Integrated Media & Engagement team. This leader will set the objectives for and lead the strategy and activation of our Influencer Marketing and Integrated content campaigns for an emerging portfolio of brands within the Oncology Business Unit. This role will be focused on guiding a new model for Influencer marketing within the business unit by ensuring that paid advertising and influencer are synergistic and driving a return on investment for our brands. This leader will manage and lead agency resources for the oncology influencer campaigns and partner with our paid media teams to ensure the programs are integrated. This senior manager is responsible for the business impact this work delivers. This role will lead efforts to identify, shape and execute integrated influencer and content strategies across paid, owned and earned channels that engage our target audiences where they are and to drive ROI. Success in this role requires a subject matter expertise in influencer and content marketing, experience in pharmaceutical / regulated industry guidelines, as well as being a self-starter who can innovate, bring new ideas and build partnership within white space and cross-functional teams. We need an strategic and innovative thinker who can operate in a matrixed environment to translate audience insights and capabilities into strategic plans that accelerate campaign performance and business growth. If you have a track record of leveraging emerging media opportunities and a passion for influencer or content marketing, we want to hear from you.

Requirements

• Bachelor's degree with at least 6+ years of relevant experience in-house or in an agency setting
• Demonstrates expertise in influencer marketing & content, and listening tools and analytics
• Successful track record designing and implementing high- integrated campaigns from setting objectives through measuring results.
• Project management skills coordinating multifaceted campaigns and initiatives
• Forward-thinking mindset with the creativity and vision to build innovative solutions for unmet needs
• Strong written & verbal communication skills
• Mastery in staying compliant with the complex legal and regulatory guidelines surrounding influencer marketing and branded content; particularly in the pharmaceutical space
• Experience guiding organizations through transformations and periods of change
• Skilled at communicating compelling narratives and campaign visions
• Adept at persuading both internal and external stakeholders of the merits and potential business value of proposed ideas and strategies
• Strong relationship building skills and ability to navigate matrixed organizations
• Drives strategy while simultaneously orchestrating flawless execution at speed
• Embodies courage, excellence, equity and joy while elevating those values across teams
• Executive poise and influence to interact effectively across all organizational levels
• Articulate communicator able to optimize messaging and design for maximum user resonance and business impact
• Exercises discretion and maintains trustworthiness when dealing with sensitive confidential information.
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
• This position requires permanent work authorization in the United States.

Nice To Haves

• Willingness to travel where business leaders are or to engage directly with partners as needed

Responsibilities

• Set the objectives for and manages Influencer and Content Marketing across our oncology brands
• Manage and lead the workflow of influencer campaigns – content creation, channel distribution, channel strategy and measurement of impact
• Point of contact for Influencer campaigns for the Oncology business unit with the potential to span across other parts of the portfolio as needed
• Subject matter expertise in Influencer and Content Marketing
• Deep knowledge of Influencer and Content Marketing Industry and emerging approach to connecting to paid and creative. Has the authority and expertise to guide a new model within Pfizer and build a new capability within this team
• Excellent communications skills in being able to educate and transform our Influencer and Content Marketing across the organization. This expertise will be brought to large forums & trainings across marketing and cross-functional teams
• A deep grasp of external influencer trend forecasting insights to be able to translate these trends into bold, innovative influencer campaigns
• Understand the consumer and HCP audience landscape within health/pharma and have a clear point of view on effective goals and business drivers with influencer and integrated content based on marketing briefs.
• Identify gaps and opportunities for campaigns and recommend solutions based on social listening insights.
• Partner with the Director of Influencer Marketing to build out new capabilities and tools that can translate to the Oncology business to enable Pfizer brands to maximize the impact of their influencer marketing campaigns or begin programs in influencer where they haven’t had the chance yet.
• Partner with social listening team to lead projects to analyze insights from reports and shape the recommendations that go to business teams related to content and influencer.
• Lead cross function work to collaborate with product communications and media planners to optimize influencer campaigns with data-driven approaches.
• Collaborate with and lead agency, vendor partners for execution of integrated content activations and management of the review process with legal, medical and regulatory.
• Ensure compliance with all regulations and guidelines in the pharmaceutical space.
• Maintain up-to-date knowledge of latest cultural trends, platforms and best practices for media campaigns.
• Contribute leadership for new capability development within Influencer & Content Marketing.
• Develop and manage budget, resources, and integrated project timelines to ensure campaign execution and results.
• This highly visible role will be a leadership member of the Influencer & Content Marketing team partnering closely with cross-functional teams across Marketing, product communications and Brands.

Benefits

• participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program
• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees