Sr. Manager, Global Media Strategy and Planning

Tapestry • New York, NY

115d • $115,000 - $130,000 • Hybrid

About The Position

We are seeking a seasoned and strategic Sr. Manager of Global Media Strategy and Planning to support Coach's global media planning efforts. This role will play a key part in developing innovative and effective media strategies that drive brand awareness, engagement, and conversion across all regions. Embracing our principles and evolving media planning & execution on a global scale.

Requirements

• At least 7 years of experience in media planning/buying and full-funnel measurement, with a proven track record in a global role.
• Experience in planning and executing media strategies across global markets.
• Knowledge of both traditional and digital media channels including social media, SEO/SEM, and emerging media platforms.
• Demonstrated ability in the evolution of current digital media performance & acquisition structures.
• Strong analytical skills and experience with media analytics tools and platforms.
• Application of complex problem-solving, cross-functional coordination, stakeholder management, coordination, and collaboration.
• Excellent verbal and written communication and presentation skills.

Responsibilities

• Support the development and implementation of the overall global media strategy aligning it with business objectives.
• Conduct in-depth market research and analysis to stay up to date on the latest trends in media consumption, opportunities, and consumer insights to inform media plans.
• Translate marketing's goals into actionable media plans, leveraging data-driven insights to optimize campaign performance on a global level.
• Develop and utilize scenario models to forecast potential outcomes and global media investment ensuring it is allocated effectively across different channels and campaigns.
• Collaborate with cross-functional partners including global and BU marketing and finance leads, creative, analytics, and the COE at Tapestry to ensure a cohesive and integrated approach to global media efforts.
• Build global platform relationships that conclude in the definition and management of joint business plans (JBPs) that will accelerate media application and activation across markets.
• Analyze campaign performance metrics and identify areas of improvement, continually refining media strategies.
• Prepare compelling presentations and reports to communicate media strategies and performance to BU and Global leadership.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401 (K)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
• Education Level: Bachelor's degree