Sr. Manager, Global Brand Integrated Marketing - Performance - HOKA

Deckers Brands•Goleta, CA

19d•$140,000 - $150,000•Remote

About The Position

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. At HOKA, we believe in the power of movement to inspire, connect, and elevate. As the Sr. Manager, HOKA Global Integrated Brand Marketing – Performance, you’ll be the strategic connector across teams, ensuring every detail of each campaign comes to life in a cohesive, high-impact way. You’ll partner closely with Sports Marketing, PR, Social, Ambassador/Influencer, Retail, Wholesale, E-Commerce, and Creative to drive storytelling and amplification. You’ll champion go-to-market alignment, oversee the integrated process, and ensure cross-functional clarity, creative consistency, and timely delivery for final channel marketing plans. This role is pivotal for a collaborative leader who thrives on alignment, clarity, and executional excellence, and is passionate about mentoring and inspiring marketing teams. We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Requirements

Degree in Marketing, Communications, Digital, or a related field; Master’s Degree/MBA a plus
8+ years of experience in global product marketing or integrated marketing at a performance running, outdoor, or lifestyle footwear brand
4+ years of people management experience, with a proven ability to build trust and alignment with key stakeholders
Proven ability to manage complex timelines and campaign calendars across multiple years and seasons
Deep experience in global integrated campaign development across digital-first, CTV, retail, experiential, OOH, and wholesale for a global brand
Strong leadership skills—able to turn strategy into action across all marketing channels
Skilled at strategic thinking, operational planning, creative briefing, storytelling, and translating complex ideas into clear direction
Highly experienced in managing external partners, including agencies and vendors
Flexible, diplomatic, and solutions-oriented—able to manage feedback and maintain forward momentum
Deep understanding of culture, community, performance road, trail running, and bonus for fitness/apparel
Creative, curious, and optimistic mindset that thrives in a fast-moving, purpose-driven environment
Exceptional communication and collaboration skills, with a human, optimistic approach to leadership
Strong contributor to campaign planning tools, including briefs, decks, and internal recaps
Confident navigating ambiguity and adapting quickly to shifting needs
Ability to build executive summaries and extract insights for campaign reporting to optimize tools and tactics

Responsibilities

Inspire, partner with, and guide global cross-functional marketing teams to execute aligned campaign goals and create high-impact marketing moments for new product introductions and innovation
Lead the development and execution of integrated marketing plans for seasonal campaigns, retail, and experiential activations
Drive the implementation of integrated planning processes across all regions, ensuring consumers receive the right message at the right time
Serve as the primary point of contact for regional teams, reviewing marketing investment and activation plans for global campaigns and regionally led stories
Collaborate with in-house Creative and agency partners to translate strategy into consumer-facing assets and track toolkit delivery
Author and deliver strategic creative campaign briefs grounded in brand, business, and consumer objectives
Manage and build the seasonal global internal marketing calendar, driven by marketing operations, brand communications, and creative teams
Coach and develop your team to become 360 marketers, scaling with the pace of the brand and business
Create and deliver clear, compelling presentations to senior stakeholders and regions
Measure and evolve integrated campaign planning, partnering with media, analytics, and regional teams to track impact and capture key learnings