Sr. Manager - Field Marketing

Shi International Corp.•Austin, TX

29d•$95,000 - $135,000

About The Position

The Sr. Manager of Field Marketing oversees the operational planning, workflow, and execution standards for a team of event managers. This role is responsible for ensuring every event follows a consistent process, stays within budget, and is delivered with operational excellence. This person is equal parts project manager, process builder, and team coach, driving efficiency across the event lifecycle - intake, logistics, vendor sourcing, approvals, timelines, documentation, and post-event wrap-up. You will define project milestones and deadlines, coordinating with both internal and external teams to ensure a successful event that meets organizational goals and expectations. Field Events Manager will execute strategic direction that is in-line with department and company initiatives.

Requirements

Bachelor's Degree ina related field required
5-8 years of event marketing or experiential marketing experience; 2+ years managing a team preferred.
Proven track record leading complex, multi-location events or conferences.
Strong understanding of event lead flow, demand generation, and sales alignment.
Excellent leadership, communication, and cross-functional collaboration skills.
Highly organized, deadline-driven, and calm under pressure.

Nice To Haves

Proficiency with tools such as Cvent, Asana, Marketo is a plus.

Responsibilities

Lead and mentor a team of event managers, ensuring workload balance and adherence to timelines.
Establish and enforce standardized event playbooks, SLAs, templates, and approval checkpoints.
Monitor event status tracking across all programs to ensure no detail is missed.
Own the event intake process - making sure all requests include necessary lead times, goals, and budget approvals.
Build operational frameworks for repeatable success (run of show docs, budget trackers, vendor lists, checklists, etc.).
Manage all logistics pipelines including venue sourcing, contracts, AV, catering, shipping, staffing, travel, and inventory.
Oversee consolidated budgeting and reconcile spend across all events.
Negotiate pricing and terms with venues, production companies, agencies, and promotional vendors.
Track POs, invoices, and spend forecasting.
Serve as the centralized communication hub between Sales, Partners, Marketing Ops, and Executives.
Ensure all timelines, deliverables, and responsibilities are clearly assigned and followed.
Ensure all follow-up actions (leads, thank-you emails, data entry, returns) happen on time.
Maintain accurate documentation and reporting of event outcomes and issues for process refinement. Asana, CVENT, Marketo