Sr Manager, Field Marketing
About The Position
Senior Manager, Field Marketing is responsible for developing and executing strategic marketing campaigns across various local markets, aimed at driving real estate agent adoption of Cinch Home Services products. In this role, the Senior Manager, Field Marketing, will collaborate with sales teams, manage local marketing initiatives, and analyze campaign performance to optimize results, all while ensuring alignment with Cinch's brand and overall marketing strategy. This role requires a deep understanding of the real estate market, strong leadership skills, and proven experience in field marketing execution.
Requirements
- Bachelor's degree in Marketing, Sales, Business, or related field
- 8+ years in marketing and sales experience
- Proven experience in building and launching effective field marketing and enablement programs and strategies, preferably within the real estate industry
- Strong understanding of marketing principles and campaign management techniques
- Excellent communication, interpersonal, and presentation skills
- Ability to analyze data and translate insights into actionable marketing strategies
- Experience managing budgets and optimizing marketing ROI
- SEO, PPC, CRM tools, marketing automation, or analytics platforms
Responsibilities
- Lead the development and execution of localized field marketing campaigns across different regions, including targeted events, digital advertising, and grassroots initiatives to generate leads and drive agent engagement with Cinch products.
- Collaborate closely with Cinch sales teams and partner Real Estate Agents to provide them with effective marketing materials, training, and support to enhance their ability to sell Cinch Home Services solutions.
- Monitor market trends, competitor activity, and customer data to identify opportunities for optimizing marketing strategies and campaign targeting.
- Manage field marketing budget effectively, allocating funds across different initiatives while ensuring ROI and maximizing campaign impact.
- Build and maintain relationships with key local partners, including industry associations, community organizations, and event organizers, to leverage opportunities for promotion and outreach.
- Track campaign performance using relevant metrics, analyze results, and provide actionable insights to inform future marketing strategies.
- Perform other duties as assigned
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
Industry
Ambulatory Health Care Services
Number of Employees
501-1,000 employees
