Sr. Manager, Experiential Marketing and Tradeshows

Comcast • Philadelphia, PA

132d

About The Position

Comcast Business is a growing part of the Comcast organization - focused on delivering advanced technology solutions and business-driven partnership to companies of all sizes. Building from our market leadership in Small Business, Comcast Business has become a recognized leader in the Enterprise and Public Sector segments and now offers global solutions to truly meet leading businesses anywhere they are. We are focused on building our brand in the market and demonstrating our differentiation through purpose-led, audience-driven action. As we continue to work toward driving the Comcast Business brand and establishing a strong reputation with Enterprise businesses, we are looking for ways to standout and cut through the clutter at industry tradeshows and other branded moments. Given the complexity of the organization and the role, we are looking for a Sr. Manager to lead this growing segment for the team. Reporting to the Senior Director of Brand Partnerships & Experiential this role will be responsible for supporting and executing marketing programs that strategically support and grow the brand. This person will be expected to work as a collaborative partner with groups across Comcast Business and Comcast as well as with agency partners, tradeshow organizers, and others to move work forward with clarity. This role will have one direct report.

Requirements

• Bachelor's Degree preferred.
• 7-10 years of relevant work experience.
• Experience creating event concepts, project management, evaluating goals & new strategic opportunities, budgeting, securing sponsorships, handling logistics, handling event marketing and communications, coordinating sub-contractors and vendors, and evaluating event effectiveness.
• Excellent written, oral, and presentation skills.

Responsibilities

• Oversee all coordination and execution of Comcast Business experiential programs, namely industry tradeshows, to provide best-in-class experiences that embody our brand, drive business outcomes, and build customer relationships.
• Develop the annual calendar and approach for the year with input from the Commercial Marketing team and leadership.
• Maintain close alignment with the Senior Director of Brand Partnerships & Experiential to develop experiences targeted to the specific needs of the customer and vertical.
• Responsible for project financial performance through budget creation, management, tracking, and reconciliation.
• Confidently present updates and key information to internal and external teams on a regular basis.
• Manage agency partner relationships, providing direction and feedback as needed.
• Ensure the team stays on track with schedules throughout the course of the project.
• Manage onsite/execution teams to ensure the seamless installation, rehearsal, and execution of projects.
• In partnership with creative, maintain responsibility for bringing creative concepts to life.
• Engage in proactive vendor management and negotiations.
• Demonstrate a working understanding of Comcast Business' products, business objectives, brand standards and customer segments to contribute meaningfully to event strategy and communications.
• Partner with internal and external stakeholders at all levels to ensure programmatic and creative projects are properly aligned to business objectives and brand standards.
• Review and approve all customer-facing communications with a high degree of accountability for accuracy and brand representation.
• Maintain open communications with internal and external stakeholders to inform them of strategic updates, project deadlines, and status checkpoints, including pre-event staff training and post-event recaps.
• Collaborate closely with Commercial Marketing & Sales to ensure consistent and effective messaging, and alignment on key solutions priorities to drive business objectives.
• Oversee multiple projects simultaneously with the ability to prioritize and problem solve based on business and program needs.
• Continuously identify ways to add value, problem solve and deliver effective solutions that impact KPIs.
• Champion standardization and documentation of event best practices, milestone reporting, metrics, and strategic checkpoints.
• Consistent exercise of independent judgment and discretion in matters of significance.

Benefits

• An array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality.
• Support you physically, financially and emotionally through the big milestones and in your everyday life.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Broadcasting and Content Providers
• Education Level: Bachelor's degree