Sr. Manager, Ecommerce

Tonal • San Francisco, CA

263d

About The Position

We are seeking a Senior Manager, Ecommerce to lead and optimize Tonal's online presence and sales channels. In this pivotal role, you will be responsible for developing and executing strategies that enhance user experience, drive online sales growth, and increase customer engagement. Collaborating cross-functionally with teams including Marketing, Creative, Performance Media, Analytics, and Product, you will ensure that Tonal's digital platforms effectively represent our brand and meet our business objectives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 7+ years of experience in ecommerce management, preferably within the tech or retail sectors
• Proven track record of developing and executing successful ecommerce strategies that drive revenue growth and enhance customer experience
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent project management and organizational skills, with the ability to manage multiple initiatives simultaneously
• Experience with ecommerce platforms, particularly Shopify, and familiarity with digital marketing tools and analytics platforms
• Strong leadership and team management skills, with experience building and mentoring high-performing teams
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments

Nice To Haves

• Experience in managing digital marketplaces and understanding of marketplace dynamics
• Background in direct-to-consumer (DTC) fitness, health tech, or premium consumer brands
• Expertise in content strategy, SEO, and blog/informational content integration
• Familiarity with emerging ecommerce technologies and trends, with the ability to assess and implement new tools to enhance the online experience

Responsibilities

• Develop and implement a comprehensive site strategy, including ongoing enhancements and a Conversion Rate Optimization (CRO) testing roadmap, to improve website effectiveness and user experience.
• Regularly update and merchandise the website to ensure content relevance, freshness, and alignment with marketing campaigns and product launches.
• Enhance data collection and personalization capabilities to improve customer experience (CX) and conversion rates (CVR), leveraging insights to tailor content and offers.
• Oversee front-end and back-end web operations, including the management of third-party vendors and platforms.
• Lead the development and management of an online marketplace, establishing partnerships and strategies to expand Tonal's digital ecosystem.
• Spearhead the development and integration of Tonal's online blog, focusing on driving organic traffic through SEO and supporting the overall health and wellness of Tonal members.
• Work closely with the digital marketing team to optimize online campaigns, including SEO, SEM, email marketing, and social media strategies, to drive traffic and sales.
• Utilize analytics tools to monitor and analyze website performance, user behavior, and sales data, generating reports to inform strategic decisions and identify areas for improvement.
• Enhance the online customer journey by implementing user experience (UX) improvements, ensuring a seamless and engaging path from landing page to checkout.
• Manage and mentor a team of ecommerce professionals, fostering a culture of continuous improvement, innovation, and accountability.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree