Sr. Manager, Domestic Product Strategy & EMF Cross-Border Sales Enablement (Visa Direct)

Visa•San Francisco, CA

2d•Hybrid

About The Position

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid. Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa. Key Responsibilities: Domestic Product Strategy: Develop and execute integrated domestic product strategy across Visa Direct, Visa Commercial Solutions, and Visa Government Solutions. Drive commercialization work streams for emerging domestic use cases and products. Build business cases for new domestic features and lead regional readiness and launch plans. Define distribution strategy and enablement prioritization for sellers. Emerging Use Case Development: Conduct market research, opportunity sizing, and competitive intelligence. Develop and test value propositions for new domestic use cases (e.g., Stablecoin for EMF clients, Deferred Delivery OCTs, Visa Protect). Support pricing strategy and ROI modeling for new features. Cross-Border Sales Enablement (Enablers, Merchants, and Fintech cross-border): Create cross-border enablement playbooks and GTM narratives for EMF clients and their cross-border corridors. Act as cross-border SME for sellers during RFPs and strategic client pitches. Deliver EMF seller training and support for XB opportunities. Drive pricing guidance and objection handling frameworks for cross-border deals. Strategic Programs: Lead and support Mission Control and Visa 2030 initiatives. Collaborate on pilots and innovation tracks tied to long-term growth. This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Requirements

8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Nice To Haves

9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
7+ years in product strategy, commercialization, or GTM roles within payments or fintech.
Strong analytical and strategic planning capabilities.
Proven track record in product launches and commercialization.
Excellent stakeholder management and communication skills.
MBA or Master’s degree in Business, Strategy, or related field.
Deep understanding of domestic money movement and cross-border payment technologies (Visa Direct, OCTs, stablecoins, fraud protection).
Experience leading pilots and scaling new solutions from concept to commercialization.
Expertise in market research, segmentation, and value proposition development.
Strong financial acumen for pricing and ROI modeling.
Familiarity with Visa ecosystem (Visa Direct, Commercial Solutions, Government Solutions).

Responsibilities

Develop and execute integrated domestic product strategy across Visa Direct, Visa Commercial Solutions, and Visa Government Solutions.
Drive commercialization work streams for emerging domestic use cases and products.
Build business cases for new domestic features and lead regional readiness and launch plans.
Define distribution strategy and enablement prioritization for sellers.
Conduct market research, opportunity sizing, and competitive intelligence.
Develop and test value propositions for new domestic use cases (e.g., Stablecoin for EMF clients, Deferred Delivery OCTs, Visa Protect).
Support pricing strategy and ROI modeling for new features.
Create cross-border enablement playbooks and GTM narratives for EMF clients and their cross-border corridors.
Act as cross-border SME for sellers during RFPs and strategic client pitches.
Deliver EMF seller training and support for XB opportunities.
Drive pricing guidance and objection handling frameworks for cross-border deals.
Lead and support Mission Control and Visa 2030 initiatives.
Collaborate on pilots and innovation tracks tied to long-term growth.