Sr. Manager, Direct-to-Fan (Latin America)

Warner Music Group • Piqua, OH

96d

About The Position

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity, Collaboration, and Commitment. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Requirements

• 7+ years’ experience in direct-to-fan or digital marketing roles with regional or multi-market scope, ideally in Latin America.
• Fluency in Spanish and English required; Portuguese a plus.
• Proven ability to drive strategy and adoption of new platforms and practices across diverse teams and markets.
• Deep understanding of fan behavior, community building, and data-driven marketing.
• Strong stakeholder management skills with experience influencing senior leaders and cross-functional partners.
• Familiarity with CRM, e-commerce, and community platforms within music or creative industries.
• Excellent communication and collaboration skills.

Nice To Haves

• Passion for music and a strong awareness of Warner Music labels, artists, and the broader industry.

Responsibilities

• Lead Warner Music Group’s strategy for connecting artists and fans across Latin America.
• Embed modern fan engagement into campaigns and artist development.
• Deliver innovative, data-driven initiatives that strengthen artist-fan relationships.
• Partner with the SVP, Global D2F Services and VP, CRM to shape and execute the global D2F strategy.
• Advocate for a fan-first approach, embedding D2F into campaign planning and artist narratives.
• Champion innovation by driving new platforms, tools, and community models across Latin America.
• Define and share best practices on how labels can cultivate fandom beyond social algorithms.
• Build strong partnerships with Warner Music’s Latin American label teams.
• Serve as a strategic advisor to regional marketers and artist managers.
• Define KPIs and success metrics for D2F adoption in Latin America.
• Leverage analytics to evaluate performance and provide insights to optimize strategies.
• Continuously assess emerging trends in fandom, consumer behavior, and digital culture in Latin America.

Benefits

• 401k
• health_insurance
• dental_insurance
• vision_insurance
• paid_holidays
• unlimited_pto
• professional_development
• tuition_reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree