Sr. Manager, Digital UX

Campbell's • NJ

117d • $140,400 - $201,800

About The Position

We’re looking for a transformational leader in digital UX — a visionary with the strategic mindset, creative depth, and technical fluency to reshape how millions of consumers experience our brands online. As Senior Manager, Digital UX, you’ll lead the charge to reimagine our websites and email platforms from transactional touchpoints to immersive, insight-driven brand experiences. This role is more than optimization — it’s about designing what’s next. You'll blend human-centered design with cutting-edge technology and advanced data strategy to unlock new value, elevate performance, and future-proof our digital ecosystem in an AI-driven era. This is a hands-on, high-impact position for a strategic thinker who’s equally comfortable rolling up their sleeves to get things done.

Requirements

• 8+ years of progressive experience in digital UX, web/email experience design, or digital product leadership.
• Proven success leading large-scale UX transformations across complex brand portfolios.
• Expertise in translating data, business goals, and creative ambition into connected digital experiences.
• Hands-on experience with CMS platforms, SEO/SEM, responsive design, and personalization engines.
• Fluency with analytics tools (e.g., Google Analytics, heatmapping, AI-based testing platforms).
• Strong leadership and collaboration skills with the ability to influence across disciplines.
• A portfolio that demonstrates strategic thinking, executional excellence, and measurable impact.
• Bachelor’s degree required.

Nice To Haves

• Experience with AI-driven personalization and emerging UX technologies.
• Familiarity with GEO and AEO strategies and their application in digital marketing.
• Exposure to enterprise-level digital transformation initiatives.
• Understanding of accessibility standards and inclusive design practices.

Responsibilities

• Define and champion a visionary UX strategy that reimagines consumer engagement across digital touchpoints.
• Architect intuitive, high-performing user experiences rooted in behavioral data and consumer insights.
• Build scalable design systems that reflect brand voice and adapt to evolving expectations.
• Lead the team responsible for all brand websites and email platforms, ensuring consistency and innovation across the portfolio.
• Oversee day-to-day execution with a focus on measurable outcomes — conversion, engagement, loyalty, and growth.
• Foster a culture of agile iteration through A/B testing, behavioral analytics, and real-time optimization.
• Continuously evolve user journeys using AI-driven personalization and emerging UX trends.
• Implement enterprise-level SEO strategies to drive discoverability and organic performance.
• Shape the future of search through Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
• Integrate evolving search behaviors and platform innovations into UX design processes.
• Serve as the enterprise lead for audience data strategy, collaborating across media, analytics, content, and IT.
• Define and prioritize data use cases that unlock personalized experiences and business value.
• Partner with agencies to track performance, optimize execution, and ensure strategic alignment.
• Collaborate with analytics teams to translate performance data into actionable UX insights.
• Develop dynamic dashboards and reporting tools to guide decision-making and strategy.
• Act as the voice of the user across digital initiatives, connecting brand ambition to digital execution.
• Partner with IT, media, content, social, and PR teams to ensure seamless integration across the marketing ecosystem.
• Stay ahead of UX trends, AI capabilities, and evolving digital behaviors to keep Campbell’s at the forefront.
• Pilot new technologies, tools, and frameworks that unlock next-generation consumer experiences.

Benefits

• Medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Matching 401(k) plan with immediate vesting.
• Unlimited sick time along with paid time off and holiday pay.
• Free access to the fitness center (if in WHQ).
• Access to on-site day care (operated by Bright Horizons) and company store.
• Employee donations and/or volunteer activity matching program up to $1,500 annually.
• Variety of Employee Resource Groups (ERGs) to support employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree