Sr. Manager, Digital Strategy

Texas L P•Morristown, NJ

34d•$124,000 - $155,000•Hybrid

About The Position

The Senior Manager, Digital Strategy & Activation will be responsible for leading best-in-class digital strategy and activation support to Helen of Troy brands across national, e-commerce and DTC media. They will steward digital ad spending alongside media AOR and contribute to leading existing and future partnership alliances with DSPs, social advertising platforms, identity solutions, and technology providers in driving solutions, activations, and outcomes. The Senior Manager will work together with the Director, Digital and Data Strategy, brand teams, Experience Planners, and media AOR to define, audit, and drive ongoing and pulsed campaigns aligned with brand business goals and objectives communicated by Experience Planning and Brand teams. The Senior Manager directly works alongside key internal constituencies in Brand, DTC and Retail Sales teams to facilitate end-to-end activation oversight of precision campaigns including but not limited to supporting DTC, brand and retail campaign strategic planning, design, execution, and measurement. A key role of the Senior Manager Digital Strategy & Activation is to lead our enterprise wide Direct-To-Consumer (DTC) performance and is responsible for driving customer acquisition, retention, and revenue growth through best-in-class digital media strategy, execution, and optimization.

Requirements

Deep understanding of digital full-funnel media techniques using precision, programmatic, display, video, and social channels (e.g., identity, audiences, targeting, content, and creative).
Working knowledge of digital search (SEM & SEO) and email marketing (eCRM) strategy, execution and optimization, and its interplay with broader precision marketing tactics.
Strong analytical skills and fluency in marketing analytics, attribution, and reporting.
Bachelor's Degree.
5+ years of professional experience with relevant consumer insight background.
5 + years of experience planning and/or executing digital marketing campaigns (with heavy focus on Direct-to-Consumer marketing).
Digital media advertising on the agency or client side
Proven experience developing, activating, and optimizing DTC and performance media strategies across platforms including Amazon Ads and key retail media networks such as Walmart Connect, Target Roundel, and Ulta Beauty ( Retail Media ).
Experience leveraging eCommerce and retailer partner (e.g., Amazon, Mass, Drug, Grocery) media services, platforms, and data to inform campaign strategy and optimization.
Authorized to work in the United States on a full-time basis.

Nice To Haves

MBA
Experience in CPG and durable goods

Responsibilities

Contribute to end-to-end orchestration of digital marketing campaign set-up, activation, optimization, and audit across assigned categories and brands and across key campaign states (strategic planning, design, execution, measurement)
Own the end-to-end strategy and execution of assigned brands’ media campaigns across paid social, search, programmatic, display, and emerging channels.
Develop with Brand, Experience Planning, Retail Sales, and Media Agency teams’ potential digital precision programmatic marketing use cases across assigned brands to accomplish business goals and marketing objectives.
Co-develop with Digital Analytics and Media Agency a performance-first mindset ensuring DTC media investments are optimized for ROAS, CAC, LTV and other key KPIS that will define campaign success and drive learning.
Contribute to strategic performance relationship with DSPs, social advertising platforms, and identity solution providers including campaign planning, beta testing, and long-term strategic planning for a post-3rd party cookie world.
Support data-informed campaign design – partnering with internal / external stakeholders to define in platform audience targeting, touchpoints/channel strategy, creative/content strategy, budget/mix/pacing, and optimization.
Catalog ongoing learnings as they arise to help establish internal benchmarks, campaign learnings to be leveraged across brands and categories.
Support Media Agency in the tracking and documentation of precision media spend, pacing, brand safety, and viewability activity for internal distribution and reconciliation.