Sr. Manager, Digital Merchandising

Under Armour • Baltimore, MD

118d • $123,052 - $169,197

About The Position

Under Armour is seeking a strategic and inspiring leader to oversee our Site Merchandising function across the U.S. and Canada. This role is responsible for driving digital growth through a best-in-class site experience across UA.com and the App. You'll lead a team of 4-8 Site Merchants organized by category, ensuring our digital shelves reflect the perfect balance of brand storytelling and commercial performance. We are looking for a leader who is passionate about digital retail, thrives in a fast-paced environment, and is ready to shape how athletes shop and engage with Under Armour online.

Requirements

• Bachelor's degree with 8-10 years of relevant experience in site merchandising, e-commerce, digital commerce.
• 4+ years of management experience; or equivalent experience as the subject matter lead or expert in area of expertise.
• Demonstrates in-depth specialized knowledge of product merchandising development, eCommerce, planning & brand strategy processes.
• Strong project management, analytical, problem-solving, and verbal/written communication skills required.
• Effective communicator, verbal and written. Strong and confident presentation skills. Ability to drop barriers between departments and get things done through strong POV, influence, and cooperation.
• Experience with Salesforce Commerce Cloud or like product management system.

Responsibilities

• Own and evolve the site merchandising strategy for the U.S. and Canada to drive conversion, engagement, and revenue across the site and app.
• Translate business priorities into a seasonal roadmap that aligns with product launches, brand campaigns, and key commercial moments.
• Partner with cross-functional business partners from merchandising, marketing, digital product through UA's Go-To-Market process to define future season on-site merchandising strategies and bring aligned upon strategy to life on UA.com.
• Ensure the digital experience reflects a thoughtful balance of brand expression and commercial performance, with a focus on innovation and product storytelling.
• Champion customer-first merchandising through improved navigation, strategic categorization, optimized search, and data-backed product sorting.
• Analyze performance metrics (conversion, CTR, RPV, traffic, sell-through) to optimize product placement, category structure, and content strategy.
• Leverage A/B testing, personalization tools, and emerging technologies to enhance site functionality and relevance in real time.
• Partner with external vendors (e.g., Salesforce, Constructor) to continuously improve the digital experience and stay ahead of industry trends.
• Develop business requirements for on-site enhancements and partner with product managers on execution.
• Deliver strategic insights by synthesizing customer behavior, industry trends, and competitive benchmarks.
• Lead and inspire a team of 4-8 Site Merchants, fostering a culture of performance, curiosity, and continuous learning.

Benefits

• Paid 'UA Give Back' Volunteer Days: Work alongside your team to support initiatives in your local community.
• Under Armour Merchandise Discounts.
• Competitive 401(k) plan matching.
• Maternity and Parental Leave for eligible and FMLA-eligible teammates.
• Health & fitness benefits, discounts and resources - We offer teammates across the country programs to promote physical activity and overall well-being.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Apparel Manufacturing
• Education Level: Bachelor's degree