Sr. Manager, Digital Marketing Demand Center – Campaign Operations

Rimini Street

88d

About The Position

We are seeking a dynamic and results-driven Sr. Manager to lead campaign operations within our Digital Marketing Demand Center. This role serves as the critical link between global campaign strategy, regional marketing execution, and demand operations. You’ll drive operational excellence, enable campaign scalability, and ensure alignment across teams to optimize pipeline impact and marketing performance. The role will report directly to the Sr. Director, Global Campaigns.

Requirements

• 7–10+ years of experience in B2B marketing, with a strong emphasis on campaign execution, demand generation, and marketing operations.
• Marketo certification required.
• Proven success in supporting global campaign consistency while enabling regional flexibility.
• Deep understanding of marketing technology platforms (e.g., Marketo, Salesforce, Knak, Qlik etc).
• Analytical mindset with experience using data to influence decisions and drive performance.
• Strong project management and cross-functional leadership skills.
• Excellent communication and organizational skills.
• Experience in SaaS, tech, or enterprise software industries.

Nice To Haves

• A passion for operational efficiency and scalable marketing execution.
• Ability to translate strategy into action through clear processes and collaboration.
• A proactive mindset with a bias toward problem-solving and simplification.

Responsibilities

• Own the end-to-end operational execution of global integrated digital campaigns—from briefing, implementation, performance tracking and optimization.
• Act as the liaison between Global Campaign teams and Regional Marketing to ensure consistent execution, localization, and alignment to pipeline goals.
• Partner with Demand Ops and RevOps to build scalable campaign frameworks, toolkits, workflows, and playbooks that accelerate time-to-launch and reduce execution friction.
• Define and manage campaign intake, SLAs, and feedback loops to drive accountability, improve executional consistency, and optimize campaign velocity.
• Work closely with Demand Ops, Analytics and MarTech to streamline campaign planning, attribution, lead flow, and reporting.
• Support platform adoption and campaign readiness across MarTech platforms; provide input into tech stack improvements.
• Ensure campaign tracking aligns with business goals; work with operations teams to provide regular reporting on campaign performance and demand funnel impact.

Benefits

• Medical, Dental, and Vision insurance.
• Disability insurance.
• Paid Parental Leave.
• 401(k) program.
• Generous Paid time off (PTO).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees