Sr. Manager, Digital Content, WCPO

The E.W. Scripps Company • Cincinnati, OH

85d

About The Position

Are you ready to lead the digital transformation of Cincinnati's trusted news source? WCPO, The E.W. Scripps Company ABC affiliate in Cincinnati, Ohio, is seeking a dynamic Digital Content Manager to drive our digital business and operations forward. This role is essential to our mission of serving the Greater Cincinnati community across all digital platforms, ensuring we deliver timely, relevant news and information 24/7. As our Sr. Manager, Digital Content, you'll be at the forefront of digital innovation, working collaboratively across departments to optimize our online presence, drive revenue growth, and enhance audience engagement. This is an exciting opportunity to shape the digital future of a leading news organization while making a meaningful impact in one of America's great cities.

Requirements

• BS/BA in related discipline preferred or equivalent years of experience.
• Generally 8+ years of experience in digital media, journalism, broadcast, media sales or a closely related field.
• Prior managerial experience preferred.

Nice To Haves

• Ability to multi-task and prioritize in a fast-paced newsroom environment.
• Ability to meet deadlines.
• Proven ability to work collaboratively with editorial, sales and marketing leaders.
• Strong sense of initiative and focus on continuous learning.
• Strong understanding of analytics for digital audience, engagement and revenue.
• Ability to build strong relationships in the local station, with the corporate team, and with third-party partners.
• Demonstrated entrepreneurial abilities, with start-up business/project skills strongly preferred.
• Demonstrated change management skills or experience.
• Persuasive, encouraging and motivating.
• Working knowledge of online content management systems (CMSs) and HTML.
• Working knowledge of additional web design/development applications such as JavaScript, Adobe Photoshop, and FTP is strongly preferred.
• Knowledge of social media and SEO concepts, and a rich understanding of all things digital including video, mobile and tablet applications strongly preferred.
• Demonstrated success in growing social media audiences and communities (including but not limited to Facebook, Twitter and YouTube) is strongly preferred.

Responsibilities

• Contribute to setting and execute local digital strategy to achieve business goals.
• Create and manage internal systems and processes to keep all digital platforms up-to-date, current, and competitive with local news and information (text, video, data) 24 hours a day, 7 days a week.
• Partner with local sales management to achieve revenue targets and capitalize on alternate revenue streams, including passive revenue.
• Manage overall functionality of station website, and all other assigned digital platforms.
• Work collaboratively with corporate digital team on implementation, support and training for current and new products and platforms.
• Optimize pages and sections of the website for search engine optimization (SEO).
• Track monthly analytics, including standard web, advertiser, video, mobile and social.
• Work closely with all departments, including News, Advertising, Marketing, Sales, in a collaborative manner to support their digital needs.
• Conceptualize and create new content areas on websites and manage others engaged in similar assignments.
• Work with site partners and advertisers to create and maintain web content, including the incorporation, insertion and maintenance of native content or advertiser creative and video commercials into the sites or apps.
• May perform some design of advertiser creative.
• Troubleshoot website problems that may develop.
• Provide digital training and development for station colleagues as needed.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees