Sr. Manager, Demand Generation

15Five

79d • $161,500 - $190,150

About The Position

As the Senior Manager, Demand Generation at 15Five, you’ll support the development of our demand generation strategy and fully own execution. You’ll be responsible for building and optimizing high-quality, high-intent pipeline that converts quickly to revenue—spanning both new logo acquisition and customer expansion. This is a leadership and builder role, not a maintainer. You’ll lead a small marketing team, bring innovative thinking, deep curiosity, and a data-driven mindset to lead demand generation in a high-growth, fast-paced SaaS environment.

Requirements

• 7+ years in B2B SaaS demand generation with a proven track record of pipeline and revenue impact.
• Demonstrated experience leading a marketing team.
• Experience in high-velocity startup or scale-up environments (ARR <$100M, high growth).
• Deep expertise in HubSpot, campaign reporting, lead scoring, attribution modeling, and nurture workflows.
• Strong understanding of modern full-funnel GTM, with experience across paid, organic, events, and lifecycle marketing.
• Comfortable with ambiguity and energized by fast-paced environments.

Nice To Haves

• You live and breathe B2B SaaS pipeline creation—every decision starts with data, conversion, and ROI.
• You know the difference between demand creation and demand capture and can articulate your strategy for both.
• You regularly follow content from Revenue Vitals, Refine Labs, and other modern GTM thought leaders.
• You’re not here to 'run what's already running'—you’re energized by building and optimizing programs that work at scale.
• You bring creativity and agility—equally comfortable in performance dashboards and creative brainstorms.
• You take extreme ownership of pipeline goals and drive alignment across GTM teams.

Responsibilities

• Own pipeline generation across events, outbound assist, and lifecycle channels in alignment with GTM goals, and partner with consultants on digital, paid, and organic strategies.
• Build and launch integrated campaigns that drive net-new acquisition and move prospects through the funnel.
• Design and scale nurture programs that increase engagement and conversion velocity.
• Partner closely with Sales Development to ensure seamless lead handoffs, aligned messaging, and feedback loops.
• Collaborate with content and product marketing to create campaign assets optimized for funnel performance.
• Support content optimization for SEO, engagement metrics, and conversion.
• Analyze campaign performance, identify bottlenecks, and take action to improve ROI.
• Build dashboards and reporting frameworks to monitor pipeline contribution, conversion rates, and channel effectiveness.
• Implement audience segmentation and personalization strategies to increase engagement and funnel efficiency.
• Own HubSpot for campaign execution, email workflows, lead scoring, and attribution modeling.
• Continuously improve and optimize campaign operations, lead flows, and tracking infrastructure to improve performance per dollar.
• Work hand-in-hand with Sales, RevOps, Account Management, and Digital Engagement teams to align campaign strategy with GTM motions.
• Embrace and execute against the modern demand gen philosophy inspired by Chris Walker / Refine Labs.

Benefits

• Medical, dental, vision with 15Five cost subsidy.
• Employer paid Short-Term, Long-Term Disability, and Term Life.
• Family planning support with enhanced medical plans and consultation programs.
• Inclusive Benefits Stipend.
• Access to mental health support via TalkSpace.
• Physical wellness online coaching.
• Flexible Time Off Program.
• Generous leave for new parents.
• Military leave.
• 16 Paid Holidays.
• Sabbatical Program.
• 401K with 4% Matching after 6 months.
• Remote work.
• Work with experts in leadership, culture, and personal development.
• Weekly Thrive Time.
• Reimbursement programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 101-250 employees