Sr. Manager - Customer Marketing (Drug, Grocery, and New Business) Job ID 2023-01449

Conair•Stamford, CT

19d•Hybrid

About The Position

The Senior Manager – Drug, Grocery & New Business is responsible for developing and executing retailer-specific activation strategies that drive conversion, category growth, and brand visibility across key Drug and Grocery accounts. In that capacity, this role translates brand, product, and category strategies into tailored customer plans - ensuring new products, seasonal programs, and core initiatives show up in ways that align to the unique shopper behavior, merchandising standards, and marketing ecosystems of key retailers in the channel. In addition, this role will partner with the New Business team to develop customer ready sell-in stories, activation plans ad insights that support retailer onboarding and drive early-stage growth. Serving as a critical connector between Sales, Marketing, Product, RGM, Category/Insights, and Supply/Operations, this role ensures plans are commercially sound, insight-led, and executable across in-store, digital, and omnichannel touchpoints. The Senior Manager will lead customer sell-in storytelling, annual and seasonal planning, retailer marketing initiatives, RMN activation, and end-to-end program management for assigned accounts. This position requires strong analytical thinking, customer fluency, and the ability to turn data and insights into compelling retailer narratives and activation plans that deliver measurable impact at the account level.

Requirements

Bachelor’s degree in Marketing, Business, or related field; MBA a plus.
7–10+ years of experience in customer/shopper marketing, account-based marketing, category/brand management, or related CPG commercial roles.
Strong understanding of Drug channel dynamics and experience supporting retailers such as Walgreens, CVS, Kroger, Publix, Meijer; broader experience across Mass, Grocery, Club, and eCommerce a plus.
Proven ability to translate insights into impactful retailer stories, activation plans, and sell-in narratives.
Skilled in cross-functional leadership and influencing across Sales, Marketing, RGM, Product, Finance, and Operations.
Strong analytical, strategic thinking, and problem-solving skills with a data-driven mindset.
Excellent communication and presentation abilities, capable of simplifying complexity for retailer audiences.
Highly organized, detail-oriented, and effective in fast-paced, matrixed environments managing multiple priorities.

Responsibilities

Retailer Strategy & Planning Develop retailer-specific activation plans for key Drug and Grocery accounts using shopper insights, category trends, and retailer priorities. Partner with Sales and collaborate with Commercialization as needed to ensure plans align with broader channel guidance.
Customer Sell-In & Storytelling Build compelling, insight-led selling stories tailored to each retailer’s shopper and business model. Translate brand, product, and category strategies into clear customer-ready narratives that drive support and distribution.
Program Development & Execution Lead end-to-end development of in-store, digital, loyalty, and RMN programs that drive conversion and visibility at the account level. Ensure programs align with brand strategy and incorporate relevant elements of commercialization guidance where appropriate
Cross-Functional Collaboration Work closely with Product, Category, Insights, and Sales to ensure retailer needs are accounted for in planning and execution. Coordinate cross-functional deliverables, timelines, and assets to ensure flawless activation across all touchpoints.
Insights & Optimization Leverage shopper insights, retailer performance data, and category trends to identify opportunities and refine activation plans. Conduct post-program reviews to understand performance, share learnings, and inform future customer strategies.
Operational Excellence Manage account-level timelines, submissions, and content updates to ensure accuracy and on-time execution. Oversee retailer-specific requirements, including merchandising needs, digital shelf readiness, and RMN deliverables.