Sr. Manager, Consumer Marketing, Rare Disease (Remote)

Amgen • Bloomington, IL

354d • $152,128 - $179,472 • Hybrid

About The Position

The Senior Manager, Consumer Marketing has deep digital understanding, leveraging insights to develop and implement actionable strategic plans for consumer marketing. This may include but is not limited to: translating brand strategy to digital initiatives, development of social and display strategy and oversight of execution, website development/updates, media COE liaison, KPI planning, analytics reporting and ongoing optimizations to digital initiatives. Additional responsibilities include management of point-of-care materials and in-office print collateral.

Requirements

• Doctorate degree and 2 years of digital marketing experience
• OR Master's degree and 4 years of digital marketing experience
• OR Bachelor's degree and 6 years of digital marketing experience
• OR Associate's degree and 10 years of digital marketing experience
• OR High school diploma / GED and 12 years of digital marketing experience

Nice To Haves

• Prior marketing and/or agency experience in healthcare.
• Relevant work experience managing digital media channels.
• Knowledge of data analysis and ability to use data to make recommendations and drive decisions.
• Understanding of pharmaceutical regulatory requirements and the impact on consumer marketing strategies.
• Knowledge of medical/legal/regulatory submissions and review process.
• Ability to successfully manage multiple projects and resources concurrently on time and on budget.
• Strong team player, with the ability to work with a variety of personality types across a matrixed organization.
• Comfortable and energized operating in a fast-paced environment.
• Professional, proactive demeanor.
• Passionate about consumer data and Insights.
• Intellectually curious.
• Proven self-starter with a desire to grow and expand marketing skills.
• Excellent written and verbal communication skills.

Responsibilities

• Develop an understanding of Thyroid Eye Disease (TED) and the unique characteristics of TED patients and their behaviors, drivers, and barriers, as well as the TEPEZZA brand.
• Own the ongoing development of consumer digital strategy and tactics by creating exceptional user experiences for the brand leading to the achievement of business goals and objectives.
• Define, track, measure and report on all digital KPIs using analytics to optimize and adjust programs as needed for key consumer promotional activities.
• Manage branded and unbranded social content, including development of social strategy and optimization, oversight of content development and refinement, and drive optimizations through robust test/learn plans focused on insights pull-through to deliver on KPI goals.
• Manage branded and unbranded programmatic & endemic display, including development of content strategy and optimization, oversight of content development and refinement, and drive optimizations through robust test/learn plans focused on insights pull-through to deliver on KPI goals.
• Primary consumer marketing liaison with Media COE.
• Manage point-of-care program including strategic oversight, materials development and performance optimizations.
• Manage strategy and development of in-office print collateral for patients.
• Manage external and internal agencies to meet expected project objectives and hold them accountable to agreed upon budgets, timelines and standards.
• Form and maintain strong partnerships with cross-functional business partners including Brand Communications, Advocacy, Patient Engagement and HCP Marketing.
• Collaborate with Medical, Regulatory, and Legal reviewers across multiple materials to ensure tactics are aligned with Amgen's standards.
• Stay on top of changing category trends and regularly communicate opportunities and insights.

Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models, including remote and hybrid work arrangements, where possible

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees