Sr. Manager Commercial Funnel Management

TAG - The Aspen Group•Chicago, IL

11d•$125,000 - $145,000

About The Position

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale. As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated team as a Senior Manager, Commercial Funnel Management. The Funnel Management Lead will own performance management and insights for ClearChoice Dental’s customer acquisition funnel, ensuring a clear understanding of how the funnel is performing, what is driving results, and where to focus to unlock growth. Reporting into the VP of Funnel Management, this role will act as the single-threaded owner of ClearChoice’s marketing funnel performance narrative – working closely with media, website, CRM, call center, teams to translate insights into clear priorities and support execution against the highest-impact opportunities. This role sits at the center of the ClearChoice funnel, connecting data, teams, and initiatives to ensure consistent visibility, alignment, and progress against growth goals.

Requirements

5+ years of experience in analytics, performance marketing, growth, or related roles
Strong analytical and problem-solving skills; ability to translate data into clear insights and recommendations
Demonstrated ability to work cross-functionally and drive impact through others, supporting teams in executing against clear priorities
Strong communication skills, with ability to clearly articulate performance insights and recommendations

Responsibilities

Own end-to-end funnel visibility and performance management (media → consult/visit) for ClearChoice Dental, establishing a clear, accurate view of performance and key drivers
Analyze funnel performance across media, website, call center, and CRM, identifying drivers of conversion, drop-offs, and variability
Develop and maintain ClearChoice’s funnel reporting and dashboards, ensuring timely, accurate, and actionable insights
Identify and size highest-value opportunities across the funnel, supporting prioritization of initiatives and focus areas
Translate insights into clear recommendations and actions, working with cross-functional teams to support execution
Support day-to-day performance management, including preparation of weekly SteerCo materials and tracking progress against priorities
Partner closely with Performance Marketing, CRM, Call Center, and Ops teams to diagnose issues and improve funnel performance
Track impact of initiatives and tests, ensuring learnings are captured, shared, and incorporated into future efforts
Ensure consistency in KPI definitions, reporting, and measurement within the ClearChoice funnel