Sr. Manager, Brand Program Management, HEYDUDE

Crocs, Inc. • Westwood, MA

55d • $140,000 - $150,000 • Hybrid

About The Position

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

OverviewHEYDUDE is hiring a Sr. Manager, Brand Program Management. This individual will serve as a strategic partner to senior leadership, reporting directly to the VP, Merchandise Planning & Inventory Management and working closely with the Brand President. This role drives alignment, execution, and governance across critical business priorities, championing a culture of transparency, proactive partner concern management, and continuous improvement. The ideal candidate is a strategic thinker, skilled communicator, and experienced program manager who thrives in a fast-paced, cross-functional environment.

This role is designed for a high-potential strategic leader who thrives at the intersection of strategy, execution, and executive influence. As Senior Manager, Brand Strategy & Program Leadership, you will act as a thought partner to senior leadership, helping translate brand ambition into a focused set of strategic priorities and ensuring those priorities are executed with discipline and clarity.

This is a highly visible role with exposure to C-suite and Board-level discussions, offering a unique opportunity to shape how the HEYDUDE brand sets strategy, allocates resources, and tracks progress against its most critical objectives.

Requirements

• Education: Bachelor’s Degree in Business, Management, or related field; MBA preferred
• 9+ years of experience in strategy, business operations, internal consulting, program leadership, or general management—experience in consumer, retail, or footwear is a plus, but not required.
• Strong ability to structure ambiguous problems, synthesize complex inputs, and drive toward clear recommendations and decisions.
• Proven track record of working with senior leaders, influencing without authority, and operating effectively in high-visibility environments.
• Exceptional written and verbal communication skills, with the ability to craft clear, compelling executive narratives.
• Experience leading cross-functional initiatives from concept through execution, with a strong bias toward outcomes.
• Comfort balancing strategic thinking with hands-on execution and follow-through.
• High degree of judgment, discretion, and comfort handling confidential information.
• Ability to thrive in ambiguity, anticipate issues before they arise, and bring structure where none exists.
• A mindset of continuous improvement, transparency, and shared accountability

Responsibilities

• Shape and Drive Brand Strategy
• Partner with senior leadership to define, prioritize, and structure enterprise-level strategic initiatives that advance HEYDUDE’s long-term brand and business objectives.
• Translate high-level strategic direction into clear roadmaps, milestones, and success metrics, ensuring alignment across functions.
• Serve as a central integrator across strategy, planning, and execution—connecting the “why” to the “what” and the “how.”
• Lead Strategic Governance & Portfolio Management
• Own the portfolio management process for key brand initiatives, including prioritization, sequencing, risk assessment, and trade-off decisions.
• Proactively surface risks, dependencies, and decision points to leadership, enabling faster, better-informed choices.
• Focus organizational effort on a “critical few” initiatives, ensuring resources are aligned to the highest-impact work.
• Enable Executive Decision-Making
• Lead HEYDUDE Brand Quarterly Business Reviews (QBRs), including framing the narrative, developing executive-ready scorecards, and ensuring insights ladder back to strategy and brand goals.
• Prepare executive-level materials for senior leadership and the Board, including strategic narratives, dashboards, and progress updates.
• In partnership with the VP, MPIM and Brand President, manage agendas and content for Board meetings, ensuring clarity, rigor, and strategic relevance.
• Operate as a Strategic Leader Across the Organization
• Facilitate leadership forums, offsites, and operating rhythms that drive alignment, accountability, and follow-through.
• Act as a trusted cross-functional connector, removing barriers and accelerating progress across teams.
• Identify opportunities to improve how the organization plans, tracks, and executes strategy—and help implement best practices.

Benefits

• This position is eligible to participate in a company incentive program.
• This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1,001-5,000 employees